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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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ARTICLES/BOOKS:
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<<<
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12(??):
200 -
2005 |
[
0
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0
]
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Sport Consumer Behavior: Assessment and Direction (2003)
Funk, Daniel C; Mahony, Daniel. F; Havitz, Mark.
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14(2):
112 -
122 |
[
0
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0
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Congruence Between Attractive Product Features and Virtual Content Delivery for Internet Marketing Communication (2005)
Filo, Kevin; Funk, Daniel C.
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14(3):
177 -
187 |
[
0
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0
]
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The effects of attitudes toward commercialization on college students’ purchasing intentions of sponsors’ products (2005)
Zhang, Zhu; Won, Doyeon; Pastore, Donna L..
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14(4):
239 -
250 |
[
0
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0
]
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Examining Integrated Advertising and Sponsorship in Corporate Marketing Through Televised Sport (2005)
Smolianov, Peter; Shilbury, David.
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14(??):
43 -
53 |
[
0
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0
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Fans vs. Spectators: An analysis of those who attend intercollegiate football games. (2005)
Robinson, Matt; Trail, Galen T.; Dick, Ron; Gillentine, Andy.
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14(??):
98 -
112 |
[
0
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0
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Consumer satisfaction and identity theory: A model of sport spectator conative loyalty (2005)
Trail, Galen T.; Anderson, Dean F.; Fink, Janet S..
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15(??):
155 -
166 |
[
0
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0
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Looking at Gender Differences Through the Lens of Sport Spectators (2006)
Ridinger, Lynn; Funk, Daniel C.
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16(4):
218 -
229 |
[
0
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0
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A Defection of Lapsed Season Ticket Holders: A Consumer and Organizational Study (2007)
McDonald, H; Stavros, C..
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18(??):
126 -
138 |
[
0
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0
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Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior (2009)
Funk, Daniel C; Filo, K.; Beaton, A.; Pritchard, M..
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V?(??):
?? -
?? |
[
0
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0
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Sponsonship Activation Spending: A Local/Regional Event Case Study (no date)
Irwin, R.L.; McFarlane, K..
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STATISTICS
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Click on # to view
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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Comments
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0
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0/0.00
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Interest
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View(er)s
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126/10521
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