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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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ARTICLES/BOOKS:
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8(2):
13 -
24 |
[
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0
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An examination of sport web sites and the opinion of web employees toward the use and viability of the World Wide Web as a profitable sports marketing tool (1999)
Caskey, R. J.; Delpy, L. A..
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8(2):
25 -
31 |
[
0
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0
]
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Risk, innovativeness, gender, and involvement factors affecting the (1999)
Pope, N.; Brown, M.; Forrest, E..
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8(2):
35 -
41 |
[
1
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0
]
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Internet users: how to reach them and how to integrate the Internet into the marketing strategy of sport business (1999)
Duncan, M.; Campbell, R. M..
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8(2):
43 -
49 |
[
1
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0
]
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Television and Internet convergence: implications for sport broadcasting (1999)
Turner, P..
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8(3):
9 -
20 |
[
0
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0
]
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Marketing implications of Title IX for collegiate athletic departments (1999)
Barr, C. A.; Sutton, W. A.; McDermott, E. M..
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8(3):
21 -
30 |
[
0
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0
]
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The influence of new team entry upon brand switching in the J-League (1999)
Harada, M.; Matsuoka, H..
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8(3):
31 -
40 |
[
0
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0
]
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"We got next" - next what? An evaluation of the effectiveness of the WNBA tag line and a case for sport marketing research (1999)
Shoenfelt, E. L.; Maue, A.; Hatcher, E..
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8(3):
41 -
44 |
[
0
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0
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Customer communication in selected professional sports (MLB, NFL, NHL (1999)
Bovinet, J. W..
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8(3):
49 -
58 |
[
0
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0
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Attitudes toward beer and tobacco sports sponsorships (1999)
Kropp, F.; Lavack, A. M.; Holden, S.; Dalakas, V..
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8(4):
9 -
14 |
[
0
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0
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The SMQ and the sport marketplace: where we've been and where we're going (1999)
Hardy, S.; Sutton, W. A..
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8(4):
15 -
21 |
[
0
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0
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Virtual signage: the pitfalls of "now you see it, now you don't" (1999)
Mendez, H. Y..
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8(4):
23 -
34 |
[
0
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0
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The effect of promotion timing on Major League Baseball attendance (1999)
Boyd, T. C.; Krehbiel, T. C..
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8(4):
35 -
41 |
[
0
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0
]
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Assessing the recognition of perimeter advertising signage by television (1999)
Harshaw, C. E.; Turner, E. T..
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8(4):
43 -
53 |
[
0
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0
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Sports marketing ethics in today's marketplace (1999)
Laczniak, G. R.; Burton, R.; Murphy, P. E..
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8(4):
55 -
65 |
[
1
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0
]
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Segmenting J. League spectators based on length of time as a fan (1999)
Nakazawa, M.; Mahony, D. F.; Funk, D. C.; Hirakawa, S..
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9(1):
8 -
14 |
[
0
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0
]
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Predicting future sport consumption: the impact of perceived benefits (2000)
Shoham, A.; Rose, G. M..
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9(1):
15 -
25 |
[
3
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0
]
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Using the psychological commitment to team (PCT) scale to segment sport consumers based on loyalty (2000)
Mahony, D. F.; Madrigal, R.; Howard, D..
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9(1):
26 -
33 |
[
0
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0
]
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Value differences between risky sports participants and nonparticipants (2000)
Florenthal, B.; Shoham, A..
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9(1):
34 -
42 |
[
0
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0
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Fan reaction to the match day experience: a case study in English professional rugby league football (2000)
Meir, R..
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9(1):
43 -
52 |
[
0
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0
]
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Good morning, Vietnam: an ethical analysis of Nike activites in Southeast Asia (2000)
Kahle, L. R.; Boush, D. M.; Phelps, M..
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9(2):
65 -
76 |
[
0
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0
]
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The strategic use of celebrity athlete endorsers in Sports Illustrated: an historic perspective (2000)
Jones, M. J.; Schumann, D. W..
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9(2):
77 -
84 |
[
1
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0
]
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Intercollegiate athletics: back to the future II: a comparison with Banch and Crow five years later (2000)
Drain, T. S.; Ashley, F. B..
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9(2):
85 -
95 |
[
0
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0
]
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NASCAR: a lesson in integrated and relationship marketing (2000)
Lapio, R.; Morris, K..
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9(2):
96 -
102 |
[
1
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0
]
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The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention (2000)
Pope, N. K. L.; Voges, K. E..
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9(2):
103 -
111 |
[
0
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0
]
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Tobacco sponsorship: spectator perceptions at an LPGA at an LPGA event (2000)
Danylchuk, K. E..
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STATISTICS
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Entries
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