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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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ARTICLES/BOOKS:
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7(1):
29;32 -
37 |
[
1
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0
]
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Emerging theory in team sport sales: selling tickets in a more competitive arena (1998)
Burton, R.; Cornilles, R. Y..
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7(1):
13 -
19 |
[
0
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0
]
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The U.S. influence on German sports leagues (1998)
Dinkel, M.; Kratz, S..
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7(1):
21 -
27 |
[
0
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0
]
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Sport management and marketing via the World Wide Web (1998)
Delpy, L.; Bosetti, H. A..
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7(1):
38 -
47 |
[
1
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0
]
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Sport/exercise identity theory and participation marketing: theory formation and theoretical justification (1998)
Brooks, C. M..
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7(1):
48 -
56 |
[
0
|
0
]
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Recognition of athlete-endorsed sports products (1998)
Stotlar, D. K.; Veltri, F. R.; Viswanathan, R..
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7(2):
8 -
13 |
[
2
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0
]
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Trends, strategies, and issues in sport-event tourism (1998)
Getz, D..
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7(2):
14 -
23 |
[
1
|
0
]
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Sport volunteers: research agenda and application (1998)
Green, B. C.; Chalip, L..
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7(2):
24 -
31 |
[
0
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0
]
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Consumer research and sport marketing: starting the conversation between two different academic discourses (1998)
Kates, S. M..
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7(2):
34 -
44 |
[
0
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0
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Celebrity athlete endorsement: an overview of the key theoretical issues (1998)
Brooks, C. M.; Harris, K. K..
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7(2):
45 -
49 |
[
0
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0
]
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Tools of the trade: practical research methods for events, teams and venues (1998)
Sutton, W. A.; Irwin, R. L.; Gladden, J. M..
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7(3):
11 -
18 |
[
1
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0
]
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Ten strategies to employ when marketing sport to black consumers (1998)
Armstrong, K. L..
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7(3):
19 -
29 |
[
0
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0
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The foreign invasion of the American sporting goods market (1998)
Fielding, L. W.; Miller, L. K..
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7(3):
33 -
40 |
[
0
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0
]
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Do Super Bowl viewers watch the commercials? (1998)
Beasley, F. M.; Shank, M. D.; Ball, R. W..
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7(3):
41 -
46 |
[
1
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0
]
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Permanent Seat Licenses (PSLs) as an emerging source of revenue production (1998)
McCarthy, L. M.; Irwin, R. L..
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7(3):
47 -
54 |
[
0
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0
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A content analysis of television consumer advertising during the 1996 and 1997 NCAA Final Four basketball tournaments (1998)
Wyatt, T. J.; McCullough, L.; Wolgemuth, W..
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7(4):
35;38 -
47 |
[
0
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0
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Trends in the sport marketing industry and in the demographics of the United States: their effect on the strategic role of grassroots sport sponsorship in coporate America (1998)
Greenwald, L.; Fernandez-Balboa, J. M..
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7(4):
11 -
18 |
[
0
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0
]
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An analysis of sponsorship recall during Gay Games IV (1998)
Pitts, B. G..
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7(4):
19 -
24 |
[
0
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0
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Marketing sport to Hispanic consumers (1998)
McCarthy, L. M..
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7(4):
25 -
34 |
[
0
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0
]
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Attracting the under-30's to U.K. horse racing events (1998)
Brindley, C.; Thorogood, R..
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7(4):
49 -
60 |
[
1
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0
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Sport sponsorship should...a process model for the effective implementation and management of sport sponsorship programmes (1998)
Arthur, D.; Scott, D.; Woods, T.; Booker, R..
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8(1):
11 -
19 |
[
0
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0
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Objectives and evaluation processes utilized by sponsors of the 1996 Olympic Games (1999)
Ludwig, S.; Karabetsos, J. D..
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8(1):
21 -
29 |
[
2
|
1
]
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Examining the importance of brand equity in professional sport (1999)
Gladden, J. M.; Milne, G. R..
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8(1):
31 -
34 |
[
0
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0
]
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The World Wide Web as an advertising medium for sports facilities: an analysis of current use (1999)
Smith, R. L.; Pent, A. K.; Pitts, B. G..
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8(1):
35 -
38 |
[
0
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0
]
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The state of tobacco sponsorship in sport (1999)
Turco, D. M..
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8(2):
9 -
12 |
[
1
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0
]
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Sports marketing and the Internet: it's a whole new ball game (1999)
Kahle, L. R.; Meeske, C..
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STATISTICS
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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