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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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| DISPLAY CONTENTS:
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ARTICLES/BOOKS:
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<<<
1
2
3
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5
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7
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9
>>>
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5(4):
17 -
25 |
[
0
|
0
]
|
Olympic Games marketing in Japan (1996)
Ishikawa, S.; Stotlar, D. K.; Walker, M. L..
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5(4):
37 -
50 |
[
0
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0
]
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Advertising and the development of consumer purchasing criteria: the sporting goods industry, 1900 - 1930 (1996)
Fielding, L. W.; Miller, L. K..
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5(4):
51 -
60 |
[
4
|
0
]
|
A functional model of fan attendance motivations for college football (1996)
Kahle, L. R.; Kambara, K. M.; Rose, G. M..
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6(1):
15 -
22 |
[
5
|
0
]
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Creating and fostering fan identification in professional sports (1997)
Sutton, W. A.; McDonald, M. A.; Milne, G. R.; Cimperman, J..
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6(1):
23 -
29 |
[
2
|
0
]
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Impact of broadcasting on the attendance of professional basketball games (1997)
Zhang, J. J.; Smith, D. W..
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6(1):
33 -
39 |
[
0
|
0
]
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US and them: Australian professional sport and resistance to North American ownership and marketing models (1997)
Nauright, J.; Phillips, M. G..
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6(1):
41 -
46 |
[
0
|
0
]
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Retail licensing procedures used by selected NCAA Division I institutions: implications for licensees of collegiate memorabilia (1997)
Mazzeo, M. E.; Cuneen, J.; Claussen, C. L..
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6(1):
47 -
55 |
[
0
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0
]
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Ticket distribution agencies and professional sport franchises: the successful partnership (1997)
Miller, L. K.; Fielding, L. W..
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6(2):
9 -
15 |
[
0
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0
]
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A framework for implementing relationship marketing in the sport industry (1997)
Shani, D..
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6(2):
17 -
19 |
[
0
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0
]
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The creation of consumer bonds within Reebok Running (1997)
Rohm, A..
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6(2):
27 -
32 |
[
0
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0
]
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A conceptual framework for evaluating marketing relationships in professional sport franchises (1997)
McDonald, M. A.; Milne, G. R..
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6(2):
33 -
34 |
[
0
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0
]
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Pursuing relationships in professional sport (1997)
Brenner, S..
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6(2):
35 -
39 |
[
0
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0
]
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Sports talk and the development of marketing relationships (1997)
Kahle, L. R.; Elton, M.; Kambara, K. M..
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6(3):
31;34 -
40 |
[
0
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0
]
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Negative influence of market competitors on the attendance of professional sport games: the case of a minor league hockey team (1997)
Zhang, J. J.; Smith, D. W.; Pease, D. G.; Jambor, E. A..
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6(3):
12 -
13 |
[
0
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0
]
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Computers, the Internet, and marketing college athletics (1997)
Farrell, P. V.; McCann, D. J..
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6(3):
21 -
30 |
[
0
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0
]
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Factors affecting methods used by annual giving programs: a qualitative study of NCAA Division I athletic departments (1997)
Hall, J. S.; Mahony, D. F..
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6(3):
41 -
47 |
[
0
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0
]
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Determining costs and forecasting profits for a multilogoed collegiate memorabilia poster: a profitability study in new product development (1997)
Mazzeo, M. E.; Cuneen, J.; Claussen, C. L..
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6(3):
49 -
53 |
[
0
|
0
]
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Measuring the economic and fiscal impacts of state high school sport championships (1997)
Turco, D. M..
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6(3):
55 -
62 |
[
0
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0
]
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Sport on television: a study of the Australian Football League television rights (1997)
Turner, P.; Shilbury, D..
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6(4):
5 -
8 |
[
0
|
0
]
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Sara Levinson (1997)
No contributors listed.
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6(4):
15 -
21 |
[
5
|
0
]
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An estimate of the size and supported economic activity of the sports industry in the United States (1997)
Meek, A..
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6(4):
23 -
31;34 |
[
0
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0
]
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Generation X women: a sports consumption community perspective (1997)
Shoham, A.; Rose, G. M.; Kropp, F.; Kahle, L. R..
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6(4):
35 -
42 |
[
4
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0
]
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Effects of winning percentage and market size on attendance in minor league baseball (1997)
Branvold, S. E.; Pan, D. W.; Gabert, T. E..
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6(4):
43 -
52 |
[
0
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0
]
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A comparison of food and beverage concession operations in three different types of North Carolina sport venues (1997)
Motsinger, S. E.; Turner, E. T.; Evans, J. D..
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6(4):
53 -
59 |
[
0
|
0
]
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The influence of in-arena promotions on purchase behavior and purchase intentions (1997)
Shannon, J. R.; Turley, L. W..
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STATISTICS
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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