Gladden and Funk (2002) Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport

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Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport

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CONTRIBUTORS:

	Author:	Gladden, James M. (University of Massachusetts Amherst)
	Author:	Funk, Daniel C. (Griffith University)

JOURNAL:

Journal of Sport Management [JSM], 16(1), 54 - 81.

YEAR:

2002

PUB TYPE:

Journal Article

SUBJECT(S):

Sport, Brand Equity, Attributes, Benefits, Attitudes

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-372-624 (Last edited on 2008/10/21 04:30:29 GMT-6)

SPONSOR(S):

REFERENCES: (Display Abstract)

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Williams, Larry J.; Hazer, John T.. (1986) Antecedents and consequences of satisfaction and commitment in turnover models: a reanalysis using latent variable structural equation methods

(Journal Article in Journal of Applied Psychology [JAP] )

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Wolf, Michael J.. (1999) The entertainment economy: How mega-media forces are transforming our lives 1st edition. New York: Times Books.

(Book )

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Zhang, J. J.; Pease, D. G.; Hui, S. C.. (1996) Value dimensions of professional sport as viewed by spectators

(Journal Article in Journal of Sport and Social Issues (JSSI) )

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