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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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ARTICLES/BOOKS:
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<<<
1
2
3
4
5
6
7
8
9
>>>
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4(4):
25 -
28 |
[
0
|
0
]
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Segmenting the triathlon association membership market: an Australian example (1995)
Chang, M. G. S. J.; Johnson, L. W..
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4(4):
29 -
39 |
[
5
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0
]
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Variables affecting the spectator decision to attend NBA games (1995)
Zhang, James J.; Pease, Dale G.; Hui, S. C.; Michaud, T. J..
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4(4):
41 -
46 |
[
2
|
0
]
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Sport involvement: a relevant individual difference factor in spectator sports (1995)
Lascu, D. N.; Giese, T. D.; Toolan, C.; Guehring, B.; Mercer, J..
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5(1):
11 -
19 |
[
2
|
0
]
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Spectators, viewers, readers: communication and consumption communities in sport marketing (1996)
Shoham, A.; Kahle, L. R..
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5(1):
21 -
23 |
[
0
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0
]
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The X factor: marketing sport to Generation X (1996)
Turco, D. M..
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5(1):
27 -
33 |
[
2
|
0
]
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Sponsorship awareness: a study of St. Kilda Football Club supporters (1996)
Shilbury, D.; Berriman, M..
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5(1):
35 -
41 |
[
0
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0
]
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Building the sports organization's merchandise licensing program: the appropriateness, significance, and considerations (1996)
Baghdikian, E..
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5(1):
43 -
48 |
[
1
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0
]
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Managing sport innovations: a diffusion theory perspective (1996)
Higgins, S. H.; Martin, J. H..
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5(2):
21;24 -
28 |
[
0
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0
]
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Assessing a corporate partner program: a key to success (1996)
White, A. B.; Irwin, R. L..
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5(2):
7 -
10 |
[
0
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0
]
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The data-driven approach to sponsorship acquisition (1996)
Morris, D.; Irwin, R. L..
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5(2):
11 -
19 |
[
1
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0
]
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Factors affecting corporate sponsorship of women's sport (1996)
Lough, N. L..
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5(2):
29 -
34 |
[
0
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0
]
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Sponsorship on campus (1996)
Gray, D. P..
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5(2):
35 -
39 |
[
0
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0
]
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Sponsor accountability: designing and utilizing an evaluation system (1996)
Komoroski, L.; Biemond, H..
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5(2):
41 -
42 |
[
0
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0
]
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On teaching about sponsorship (1996)
Stotlar, D. K..
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5(2):
43 -
44 |
[
0
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0
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Marketing notes: the 1996 Olympic Games (1996)
Delpy, L..
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5(3):
5 -
12 |
[
0
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0
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Matt Levine: interview (1996)
No contributors listed.
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5(3):
13 -
14 |
[
0
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0
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Sportsmarket bytes: the ever expanding impact of technology on sport marketing. Part I (1996)
Gladden, J..
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5(3):
15 -
22 |
[
0
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0
]
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Niche analysis: a strategic measurement tool for sport managers (1996)
Milne, G. R.; Sutton, W. A.; McDonald, M. A..
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5(3):
26 -
30 |
[
0
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0
]
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A case study on sports property servicing excellence: National Football League properties (1996)
Burton, R..
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5(3):
31 -
40 |
[
1
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0
]
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The status of athletic marketing in Division IA universities (1996)
Lehnus, D. L.; Miller, G. A..
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5(3):
41 -
48 |
[
2
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0
]
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Spectator knowledge of hockey as a significant predictor of game attendance (1996)
Zhang, J. J.; Smith, D. W.; Pease, D. G.; Mahar, A. T..
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5(4):
27-29;32 -
36 |
[
0
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0
]
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An investigation of sport marketing competencies (1996)
Smolianov, P.; Shilbury, D..
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5(4):
1 -
1 |
[
0
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0
]
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World Cup review and preview (1996)
Schoenadel, T. L..
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5(4):
9 -
10 |
[
0
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0
]
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The ever expanding impact of technology on sport marketing, Part II (1996)
Gladden, J..
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5(4):
11 -
15 |
[
0
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0
]
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The effects of courtside advertising on product recognition and attitude (1996)
Turco, D. M..
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STATISTICS
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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Comments
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0/0.00
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Interest
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View(er)s
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126/10538
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