Practical applications of sponsorship theory: empirical evidence from English club rugby
|
 |
|
Post a Comment
|
|
|
|
|
|
REFERENCES:
(Display Abstract)
|
<<<
1
2
>>>
|
|
[
6
|
0
]
|
Sleight, Steve.
(1989)
Sponsorship: What it is and how to use it London and New York: McGraw-Hill.
|
|
[
1
|
0
]
|
Sponsorship Research International, .
(1997)
Worldwide sponsorship market values 1996 London: None.
|
|
[
1
|
0
]
|
Stotlar, D. K..
(1993)
Successful sports marketing Dubuque, IA: Brown-Bench.
|
|
[
1
|
0
]
|
Stotlar, D. K..
(1996)
Trends in U.S. sport sponsorship: From philanthropy to retail sales
|
|
[
2
|
0
]
|
Thwaites, D..
(1994)
Corporate sponsorship by the financial services industry
|
|
[
1
|
0
]
|
Thwaites, D..
(1995)
Professional football sponsorship - Profitable or profligate?
|
|
[
2
|
0
]
|
Thwaites, D.; Aguilar-Manjarrez, R.; Kidd, C..
(1998)
Sports sponsorship development in leading Canadian companies: Issues and trends
|
|
[
1
|
0
]
|
Thwaites, D.; Black, A.; Aguilar-Manjarrez, R..
(1997)
Corporate sponsorship of UK horse racing: Theory and practice
|
|
[
1
|
0
]
|
Turner, Stuart.
(1987)
Practical sponsorship London: Kogan Page.
|
|
[
1
|
0
]
|
Veiga, J. F..
(1974)
Getting the mail questionnaire returned: Some pratical research considerations
|
|
[
1
|
0
]
|
Watson, J. J..
(1965)
Improving the response rate in mail research
|
|
[
3
|
0
]
|
Wilkinson, D. G.
(1993)
Sponsorship marketing: A practical reference guide for corporations in the 1990s Toronto, ON: The Wilkinson Group.
|
|
[
7
|
0
]
|
Witcher, B.; Craigen, J. G.; Culligan, D.; Harvey, A.
(1991)
The links between objectives and function in organizational sponsorship
|
|
|
|
STATISTICS
|
|
Click on # to view
|
|
Citations
|
|
0
|
|
References
|
|
38
|
|
Comments
|
|
0
|
|
Quality
|
|
0/0.00
|
|
Interest
|
|
0/0.00
|
|
View(er)s
|
|
10/824
|
|
|
|
|
|
|
| Prev |
Next |
|