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A conceptual framework for assessing brand equity in Division I college

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CONTRIBUTORS:
  Author Gladden, J. M. (University of Massachusetts Amherst)
  Author Milne, G. R. (University of Massachusetts Amherst)
  Author Sutton, W. A. (University of Massachusetts Amherst)
JOURNAL:
  Journal of Sport Management [JSM], 12(1), 1 - 19.
YEAR: 1998
PUB TYPE: Journal Article
SUBJECT(S): university; sport; prestige; revenue; marketing; administration; Brand-Name
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=436260&title=436260
LANGUAGE: English
PUB ID: 103-334-972 (Last edited on 2002/03/03 18:03:44 US/Mountain)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
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[ 2 | 0 ] Kapferer, Jean-Nočel. (1992) Strategic brand management: New approaches to creating and evaluating brand equity  London and Paris, France: Kogan Page.
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[ 5 | 0 ] Keller, K. L.. (1993) Conceptualizing, measuring, and managing customer-based brand equity
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[ 4 | 0 ] McDonald, M. A.; Sutton, W. A.; Milne, G. R.. (1995) TEAMQUAL TM: Measuring service qualtiy in professional team sports
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[ 2 | 0 ] Moloney-Smith, S.. (1995) Meltdown in marketing professional ice hockey: a survey exploring geographical differences in strategy
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[ 8 | 0 ] Mullin, Bernard J.; Hardy, Stephen; Sutton, William A.. (1993) Sport marketing  Champaign, IL: Human Kinetics Publishers.
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[ 1 | 0 ] National Collegiate Athletic Association, . (1994) 1993 Division IA football attendance  Mission Park, KS: National Collegiate Athletic Association.
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[ 1 | 0 ] National Collegiate Athletic Association, . (1996) 1995 Division IA football attendance  Mission Park, KS: National Collegiate Athletic Association.
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[ 4 | 0 ] Park, C. S.; Srinivasan, V.. (1994) A survey-based method for measuring and understanding brand equity and its extendibility
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[ 1 | 0 ] Rangaswamy, A.; Burke, R. R.; Oliva, T. A.. (1993) Brand equity and the extendibility of brand names
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[ 1 | 0 ] Reicheld, F. F.. (1993) Loyalty-based management
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[ 1 | 0 ] Rooney, J. F.; Pillsbury, R.. (1992) Atlas of American sport  New York: Macmillan.
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[ 2 | 0 ] Shocker, A. D.; Srivastava, R. K.; Ruekert, R. W.. (1994) Challenges and opportunities facing brand management: An introduction to the special issue
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[ 3 | 0 ] Simon, C. J.; Sullivan, M. W.. (1992) A financial approach to estimating firm-level brand equity and measuring the impact of marketing events
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[ 1 | 0 ] Sloan, L. R.. (1979) The function and impact of sports and fans: A review of contemporary research
     (Book Chapter in Sports, games, and play: Social and psychological viewpoints )
[ 1 | 0 ] Stanley, T. L.. (1995) How they rate
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[ 2 | 0 ] Stotlar, David K.. (1993) Successful sport marketing  Madison, Wisc.: WCB Brown & Benchmark.
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[ 5 | 0 ] Sutton, W. A.; McDonald, M. A.; Milne, G. R.; Cimperman, J.. (1997) Creating and fostering fan identification in professional sports
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[ 1 | 0 ] The landor image power survey: A global assessment of brand strength (1993)
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[ 1 | 0 ] Tutko, T. A.. (1979) Personality change in the American sport scene
     (Book Chapter in Sports, games, and play: Social and psychological viewpoints )
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