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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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| DISPLAY CONTENTS:
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ARTICLES/BOOKS:
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<<<
1
2
3
4
5
6
7
8
9
>>>
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2(3):
9 -
16 |
[
0
|
0
]
|
The rise of the Louisville Slugger in the mass market (1993)
Miller, L. K.; Fielding, L. W.; Pitts, B. G..
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2(3):
17 -
23 |
[
1
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0
]
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Assessing the economic impact and financial return on investment of a national sporting event (1993)
Turco, D. M.; Navarro, R..
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2(3):
27 -
32 |
[
4
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0
]
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Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives (1993)
Kuzma, J. R.; Shanklin, W. L.; McCally, J. F..
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2(3):
33 -
37 |
[
1
|
0
]
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An assessment of economic impact techniques for small sporting events (1993)
Wang, P.; Irwin, R. L..
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2(3):
38 -
43 |
[
3
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0
]
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Sponsorship and the Olympic Games: the consumer perspective (1993)
Sandler, D. M.; Shani, D..
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2(3):
44 -
48 |
[
1
|
0
]
|
Sport marketing and sponsoring: the experience of Greece (1993)
Asimakopoulos, M. K..
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2(4):
7 -
7 |
[
0
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0
]
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Hats off to the Colonial Athletic Association and the University of Richmond (1993)
Schoenadel, T. L..
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2(4):
9 -
14 |
[
0
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0
]
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Current trends in use, design/construction, and funding of sport facilities (1993)
Pate, D. W.; Moffitt, E.; Fugett, D..
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2(4):
15 -
20 |
[
0
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0
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A comparison of selected methods of concession cash distribution in indoor sporting facilities (1993)
Byrd, M. J.; Turner, E. T..
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2(4):
21 -
28 |
[
0
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0
]
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Female spectators: marketing implications for professional golf events (1993)
Gauthier, R.; Hansen, H..
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2(4):
29 -
35 |
[
0
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0
]
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The event pyramid: an effective management strategy (1993)
Brown, S. C.; Sutton, W. A.; Duff, G..
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2(4):
37 -
46 |
[
0
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0
]
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Sport marketing quarterly subscriber survey (1993)
Branch, D..
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2(1994):
7 -
7 |
[
0
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0
]
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SMQ: managing editor's report (1994)
No contributors listed.
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2(1994):
9 -
14 |
[
2
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0
]
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Communicating with women in the 1990s: the role of sport marketing (1994)
Sutton, W. A.; Watlington, R..
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2(1994):
15 -
20 |
[
0
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0
]
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An analysis of prize money and domestic television coverage in men's and women's professional tennis (1994)
Wagner, R..
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2(1994):
25 -
27 |
[
1
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0
]
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The women's audience in professional indoor soccer (1994)
Hofacre, S..
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2(1994):
35 -
42 |
[
0
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0
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A case study of how one company uses sports sponsorship to reach a female audience (1994)
Furst, A. S..
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3(1):
5 -
5 |
[
0
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0
]
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Susan O'Malley (1994)
No contributors listed.
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3(1):
9 -
14 |
[
0
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0
]
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Advertising theory applied to the intramural/recreation sports environment (1994)
O'Hara, B. S.; Weese, J. W..
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3(1):
15 -
24 |
[
2
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0
]
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Industry segmentation theory and the sport industry: developing a sport industry segment model (1994)
Pitts, B. G.; Fielding, L. W.; Miller, L. K..
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3(1):
29 -
35 |
[
3
|
0
]
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Delivering quality service in professional sport (1994)
Shilbury, D..
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3(1):
37 -
45 |
[
0
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0
]
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Marketing techniques used by NBA franchises to promote home game attendance (1994)
Mawson, M. L.; Coan, E. E..
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3(1):
47 -
52 |
[
0
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0
]
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Demographic characteristics of racetrack patrons (1994)
Randl, J. R.; Cuneen, J..
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3(2):
29 -
33 |
[
1
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0
]
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Marketing intercollegiate women's basketball (1994)
Antonelli, D..
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3(2):
?? -
?? |
[
1
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0
]
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Women and sport marketing (special issue) (1994)
Branch, D..
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STATISTICS
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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