Krüger and Dreyer (2004) Sportmanagement. Eine Themenbezogene Einführung

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Sportmanagement. Eine Themenbezogene Einführung

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CONTRIBUTORS:

	Editor:	Krüger, Arnd (Georg-August-Universität Göttingen)
	Editor:	Dreyer, Axel

PUBLISHER:

Oldenbourg (München, Germany)

SERIES TITLE:

Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit

YEAR:

2004

PUB TYPE:

Book, Edited (ISBN 3486200305 )

VOLUME/EDITION:

1 edition

PAGES:

488 p.

SUBJECT(S):

sport management; sport marketing; sports transmission rights; sport media; personal management; sports law; cost-benefit-analysis; sport events; service industry; Major league; merchandising; sport tourism; health services; trend sports

DISCIPLINE:

Business/Management

LC NUMBER:

None

HTTP:

http://www.oldenbourg-verlag.de

LANGUAGE:

German

PUB ID:

103-403-351 (Last edited on 2004/06/04 13:31:48 GMT-6)

SPONSOR(S):

CONTENTS:


pp. 5 - 22	[ 0 \| 0 ]	Einführung: Die Interdependenzen in der dualen Struktur des Sportmarktes (2004) Krüger, Arnd.
pp. 88 - 112	[ 0 \| 0 ]	Die Sportmedien und ihr Einfluss auf den Sport (2004) Scharenberg, Swantje; Krüger, Arnd.
pp. 302 - 326	[ 0 \| 0 ]	Merchandising und Licensing (2004) Görlich, Stefan; Krüger, Arnd.
pp. 400 - 426	[ 0 \| 0 ]	Kommerzielle Sportanbieter (2004) Krüger, Arnd.

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