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Local business leveraging of a sport event: Managing an event for economic benefit

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CONTRIBUTORS:
  Author Chalip, Laurence (The University of Texas at Austin)
  Author Leyns, Anna
JOURNAL:
  Journal of Sport Management [JSM], 16(2), 132 - 158.
YEAR: 2002
PUB TYPE: Journal Article
SUBJECT(S): Sport management
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP:
LANGUAGE: English
PUB ID: 103-376-740 (Last edited on 2003/05/15 13:31:43 GMT-6)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
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[ 1 | 0 ] Erickson, G.S.; Kushner, R.J.. (1999) Public event networks: An application of marketing theory to sporting events
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[ 3 | 0 ] Garnham, B.. (1996) Ranfurly Shield rugby: An investigation into the impacts of a sporting event on a provincial city, the case of New Plymouth, Taranaki, New Zealand
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[ 6 | 0 ] Getz, Donald. (1997) Event management & event tourism  New York: Cognizant Communication Corp..
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[ 2 | 0 ] Getz, D.. (1998) Trends, strategies, and issues in sport-event tourism
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[ 1 | 0 ] Gottdiener, Mark. (1997) The theming of America: Dreams, visions, and commercial spaces  Boulder, Colo.: Westview Press.
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