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Advertising exposure, memory and choice

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CONTRIBUTORS:
  Editor Mitchell, A. A. (University of Texas at Arlington)
PUBLISHER:
  Lawrence Erlbaum Associates  (Hillsdale, NJ)
SERIES TITLE:
 
YEAR: 1993
PUB TYPE: Book, Edited
VOLUME/EDITION:
PAGES:
SUBJECT(S): None
DISCIPLINE: No discipline assigned
LC NUMBER: None
HTTP:
LANGUAGE: English
PUB ID: 103-375-951 (Last edited on 2002/06/14 19:46:14 GMT-6)
SPONSOR(S):
 

 CONTENTS:
   
pp. ?? - ?? [ 1 | 0 ] Attitude toward the advertisement effects over time and in attitude change situations (1993) Mitchell, A. A..
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