Chalip (1992) The construction and use of polysemic structures: Olympic lessons for sport marketing

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The construction and use of polysemic structures: Olympic lessons for sport marketing

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CONTRIBUTORS:

Author:

Chalip, L. (The University of Texas at Austin)

JOURNAL:

Journal of Sport Management [JSM], 6(??), 87 - 98.

YEAR:

1992

PUB TYPE:

Journal Article

SUBJECT(S):

None

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

LANGUAGE:

English

PUB ID:

103-373-481 (Last edited on 2002/03/10 12:03:08 US/Mountain)

SPONSOR(S):

REFERENCES: (Display Abstract)

[ 1 | 0 ]

Campbell, Joseph. (1968) The hero with a thousand faces 2nd edition. Princeton, N.J: Princeton University Press.

(Book )

[ 4 | 0 ]

Chalip, L.. (1987) Multiple narratives, multiple hierarchies: Selective attention, varied interpretations, and the structure of the Olympic program

(Book Chapter in The Olympics and cultural exchange: East/West and South/North : the papers of the First International Conference on the Olympics and East/West and South/North Cultural Exchange in the World System )

[ 3 | 0 ]

Chalip, L.. (1990) The politics of Olympic theatre: New Zealand and Korean cross-national relations

(Book Chapter in Toward one world beyond all barriers )

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