Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2002
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Sport, Brand Equity, Attributes, Benefits, Attitudes
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-372-624
(Last edited on
2006/03/22 20:17:34 US/Mountain)
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SPONSOR(S):
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REFERENCES:
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