Managing North American major professional sport teams in the new millenium: A focus on building brand equity
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2001
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Sport management
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-372-419
(Last edited on
2006/03/24 12:59:51 US/Mountain)
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SPONSOR(S):
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REFERENCES:
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