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Enhancing sport marketing through cultural and arts programs: Lessons from the Sydney 2000 Olympic Arts Festival

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CONTRIBUTORS:
  Author Garcia, Beatriz (The University of Liverpool)
JOURNAL:
  Sport Management Review [SMR], 4(2), 193 - 220.
YEAR: 2001
PUB TYPE: Journal Article
SUBJECT(S): Sport management
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP:
LANGUAGE: English
PUB ID: 103-371-432 (Last edited on 2003/10/09 08:43:09 GMT-6)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
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[ 1 | 0 ] Australia Council, . (1999) The enterprise program: Encouraging private sector support for the arts  Sydney: Australia Council.
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[ 2 | 39 ] Brown, G.. (2000) Emerging issues in Olympic sponsorship : implications for host cities
     (Journal Article in Sport Management Review [SMR] )
[ 4 | 39 ] Chalip, L.. (1992) The construction and use of polysemic structures: Olympic lessons for sport marketing
     (Journal Article in Journal of Sport Management [JSM] )
[ 1 | 0 ] Chalip, L.; Green, B. C.. (2001) Leveraging large sport events for tourism: Lessons from the Sydney Olympics
     (Book Chapter in 2001: A tourism odyssey )
[ 3 | 0 ] Chalip, L.; Green, B. C.; Vander Velden, L.. (2000) The effects of polysemic structures on Olympic viewing
     (Journal Article in International Journal of Sports Marketing & Sponsorship (IJSMS) )
[ 4 | 0 ] Cornwell, T. B.; Maignan, I.. (1998) An international review of sponsorship research
     (Journal Article in International journal of advertising )
[ 1 | 0 ] Deply, L.. (1999) Out of the park: How league and event organizers can extend marketing opportunities beyond the game
     (Journal Article in Rx sports and travel )
[ 1 | 0 ] Eccles, J.. (1997) Smart individuals are no match for the clever people
     (Journal Article in The Australian financial review )
[ 1 | 0 ] Garcia, B.. (2000) Comparative analysis of the Olympic cultural program design and management of Barcelona '92 and Sydney 2000
     (Conference Paper in Proceedings : Proceedings of the 5th international symposium for Olympic research )
[ 1 | 0 ] Garcia, B.. (2000) Opportunities and constraints to promote the 1997-2000 Sydney Olympic Arts Festivals. Festivals design, management strategy and promotional impacts
     (Thesis/Dissertation completed at Universitat Autónoma de Barcelona)
[ 1 | 0 ] Good, D.. (1998) The Olympic Games' Cultural Olympiad: Identity and management
     (Thesis/Dissertation completed at The American University)
[ 1 | 0 ] Good, D.. (1999) The cultural Olympiad
     (Book Chapter in Staging the Olympics. The event and its impact )
[ 3 | 52 ] Green, B. Christine. (2001) Leveraging subculture and identity to promote sport events
     (Journal Article in Sport Management Review [SMR] )
[ 1 | 0 ] Hanley, E. A.. (1992) Sport for all and the arts
     (Journal Article in Pennsylvania journal of health, physical education, recreation, dance )
[ 1 | 0 ] Hanna, M.. (1999) Reconciliation in Olympism, The Sydney 2000 Olympic Games and Australia's indigenous people  Sydney: Walla Walla Press.
     (Book )
[ 4 | 0 ] Henderson, K. A.. (1991) Dimensions of choice: A qualitative approach to recreation, parks, and leisure research  State College, PA: Venture Publishing Inc..
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[ 5 | 0 ] Holt, D. B.. (1995) How consumers consume: A typology of consumption practices
     (Journal Article in The Journal of consumer research )
[ 1 | 0 ] International Olympic Committee, . (1999) Olympic charter  Lausanne, Switzerland: International Olympic Committee.
     (Book )
[ 1 | 0 ] International Olympic Committee, . (2000) 2000 marketing fact file  Lausanne, Switzerland: International Olympic Committee.
     (Book )
[ 4 | 0 ] Lever, Janet. (1983) Soccer madness  Chicago: University of Chicago Press.
     (Book )
[ 1 | 0 ] Lowe, B.. (1977) Relationship of sport and art
     (Book Chapter in The beauty of sport: A cross-disciplinary inquiry )
[ 0 | 0 ] MacAloon, John J.. (1984) Rite, drama, festival, spectacle: Rehearsals toward a theory of cultural performance  Philadelphia: Institute for the Study of Human Issues.
     (Conference Proceedings )
[ 1 | 0 ] MacAloon, J.. (1996) Olympic ceremonies as a setting for intercultural exchange
     (Book Chapter in Olympic ceremonies. Historical continuity and cultural exchange )
[ 1 | 0 ] McDonald, D.. (1999) Festival and special event management  Brisbane: Jacaranda Wiley.
     (Book )
[ 1 | 0 ] McGeogh, R.. (1994) The bid: How Australia won the 2000 games  Melbourne: William Heinemann Australia.
     (Book )
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