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Marketing to multiple constituencies : repositioning AUS-north

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CONTRIBUTORS:
  Author Green, B. Christine (The University of Texas at Austin)
  Author Gordon, Don (b. ----, d. ----)
JOURNAL:
  Sport Management Review [SMR], 3(1), 93 - 118.
YEAR: 2000
PUB TYPE: Journal Article
SUBJECT(S): university; sport; Australia; case-study; marketing
DISCIPLINE: No discipline assigned
HTTP:
LANGUAGE: English
PUB ID: 103-342-651 (Last edited on 2002/03/21 19:34:33 US/Mountain)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
   
[ 1 | 0 ] Austen, B.; Bylos, A.; Crawford, N.; Shannon, B.; Thompson, C.. (1998) AUS-north: Market research study  Southport, QLD: Griffith University.
     (Book )
[ 1 | 0 ] Australian University Sport-north, . (1998) Sponsorship proposal  Brisbane, QLD: AUS-north.
     (Book )
[ 1 | 0 ] Australian University Sport, . (1998) Marketing plan  Brisbane, QLD: AUS.
     (Book )
[ 1 | 0 ] Bourke, S.. (1998) Profile of Australian University Sport - north and opportunities for involvement with state sporting organizations  Brisbane, QLD: AUS-north.
     (Book )
[ 1 | 0 ] Chalip, L.; Kellett, P.; Green, B. C.. (1997) Summary report: Outcomes of the NCUSA planning forum  Southport, QLD: Griffith University.
     (Book )
[ 1 | 0 ] Cross, D.. (1997) Summary of outcomes: Conference restructure meeting  St. Leonards, NSW: AUSF.
     (Book )
[ 1 | 0 ] Green, B. C.. (1998) Summary report: NCUSA forum '98  Southport, QLD: Griffith University.
     (Book )
[ 1 | 0 ] Mahoney, D.. (1994) Government and the universities: The "new mutuality" in Australian higher education - a national case study
     (Journal Article in Journal of higher education )
[ 1 | 0 ] McChlery, F.. (1998) Review and recommendations  Brisbane, QLD: NCUSA.
     (Book )
[ 1 | 0 ] Oceania Sports Services, . (1989) AUSA Report  Brisbane, QLD: Oceania Sports Services.
     (Book )
[ 1 | 0 ] Queensland Office of Sport and Recreation, . (1997) Statewide Sports Development Program: Guidelines booklet for state sporting organizations and industry peak bodies  Brisbane, QLD: Queensland Government.
     (Book )
[ 1 | 0 ] Sponsorship Agreement, . (1995) Agreement between NCUSA and Schweppes/Cottees Pty Ltd Drinks division  Brisbane, QLD: Sponsorship Agreement.
     (Book )
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