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Does bat day make cents? The effect of promotions on the demand for Major League Baseball

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CONTRIBUTORS:
  Author McDonald, M. (University of Massachusetts Amherst)
  Author Rascher, D. (University of San Francisco)
JOURNAL:
  Journal of Sport Management [JSM], 14(1), 8 - 27.
YEAR: 2000
PUB TYPE: Journal Article
SUBJECT(S): baseball; major-league; Major-League-Baseball; publicity; marketing; attendance; research
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=S-164871&title=S-164871
LANGUAGE: English
PUB ID: 103-335-006 (Last edited on 2002/03/03 18:03:44 US/Mountain)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
   
[ 1 | 0 ] Branvold, S. E.; Bowers, R.. (1992) The use of promotions in college baseball
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 1 | 0 ] Burton, R.; Cornilles, R. Y.. (1998) Emerging theory in team sport sales: selling tickets in a more competitive arena
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 2 | 0 ] Cornwell, T. B.. (1995) Sponsorship-linked marketing development
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 1 | 0 ] Drever, P.; McDonald, J.. (1981) Attendances at South Australian football games
     (Journal Article in International Review of Sport Sociology (IRSS) )
[ 2 | 0 ] Kotler, Philip. (1994) Marketing management: Analysis, planning, implementation, and control 8th edition.  Englewood Cliffs, N.J.: Prentice Hall.
     (Book )
[ 8 | 0 ] Mullin, Bernard J.; Hardy, Stephen; Sutton, William A.. (1993) Sport marketing  Champaign, IL: Human Kinetics Publishers.
     (Book )
[ 1 | 0 ] Nagle, Thomas T.. (1987) The strategy and tactics of pricing: A guide to profitable decision making  Englewood Cliffs, N.J.: Prentice-Hall.
     (Book )
[ 7 | 4 ] Noll, Roger G.. (1974) Government and the sports business: Papers prepared for a conference of experts, with an introduction and summary  Washington, D.C: Brookings Institution.
     (Book, Edited )
[ 5 | 0 ] Schurr, K. T.; Wittig, A. F.; Ruble, V. E.; Ellen, A. S.. (1988) Demographic and Personality Characteristics Associated with Persistent, Occasional, and Non-attendance of University Male Basketball Games by College Students
     (Journal Article in Journal of Sport Behavior (JSB) )
[ 11 | 0 ] Scully, Gerald W.. (1974) Pay and Performance in Major League Baseball
     (Journal Article in The American Economic Review (AER) )
[ 5 | 0 ] Zhang, James J.; Pease, Dale G.; Hui, S. C.; Michaud, T. J.. (1995) Variables affecting the spectator decision to attend NBA games
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 2 | 0 ] Zhang, J. J.; Smith, D. W.. (1997) Impact of broadcasting on the attendance of professional basketball games
     (Journal Article in Sport Marketing Quarterly [SMQ] )
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 References   12 
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