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African-American students' responses to race as a source cue in persuasive sport communications

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CONTRIBUTORS:
  Author Armstrong, K. L. (The Ohio State University Columbus)
JOURNAL:
  Journal of Sport Management [JSM], 14(3), 208 - 226.
YEAR: 2000
PUB TYPE: Journal Article
SUBJECT(S): Blacks; race; marketing; sport; sociology; comparative-study
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=S-653883&title=S-653883
LANGUAGE: English
PUB ID: 103-335-000 (Last edited on 2002/03/03 18:03:44 US/Mountain)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
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[ 1 | 0 ] Armstrong, K. L.. (1998) Ten strategies to employ when marketing sport to black consumers
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 1 | 0 ] Berschied, E.. (1966) Opinion change and communicator-communicatee similarity and dissimilarity
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[ 1 | 0 ] Branch, D. D.. (1995) Tapping new markets: women as sport consumers
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[ 1 | 0 ] Cacioppo, J. T.; Petty, R. E.; Koa, C. F.; Rodriguez, R.. (1986) Central and peripheral routes to persuasion: An individual difference perspective
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[ 2 | 0 ] Calder, B.; Phillips, L.; Tybout, A.. (1981) Designing research for application
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[ 3 | 0 ] Chaiken, S.. (1979) Communicator physical attractiveness and persuasion
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[ 1 | 0 ] Chaiken, S.. (1980) Heuristic versus systematic information processing and the use of source versus message cues in persuasion
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[ 1 | 0 ] Chaiken, S.; Maheswaran, D.. (1994) Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task performance on attitude judgement
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[ 1 | 0 ] DeLozier, M. Wayne. (1976) The marketing communications process  New York: McGraw-Hill.
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[ 1 | 0 ] Dembroski, T. H.; Lasater, T. M.; Ramirez, A.. (1978) Communicator similarity, fear arousing communications, and compliance with health care recommendations
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[ 2 | 0 ] Engel, James F.; Blackwell, Roger D.; Miniard, Paul W.. (1993) Consumer behavior 6th edition.  Chicago: Dryden Press.
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[ 1 | 0 ] Gotlieb, J. B.; Swan, J. E.. (1990) An application of the Elaboration Likelihood Model
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[ 2 | 0 ] Hecht, Michael L.; Collier, Mary Jane; Ribeau, Sidney A.. (1993) African American communication: Ethnic identity and cultural interpretation  Newbury Park: Sage Publications.
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[ 2 | 0 ] Hofacre, S.; Burman, T. K.. (1992) Demographic changes in the U.S. into the twenty-first century: their
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[ 1 | 0 ] Humphrey, J. M.. (1998) African-American buying power by place of residence: 1990-1999
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[ 1 | 0 ] Kelman, H. C.. (1961) Process of opinion change
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[ 2 | 0 ] Macionis, J. J.. (1993) Sociology 4th edition.  Englewood Cliffs: Prentice-Hall.
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[ 1 | 0 ] Mackie, D. M.; Worth, L. T.; Asuncion, A. G.. (1990) Processing of persuasive in-group messages
     (Journal Article in Journal of personality and social psychology )
[ 1 | 0 ] Moscovici, S.. (1990) Toward a theory of conversion behavior
     (Journal Article in Advances in experimental social psychology )
[ 1 | 0 ] Mowen, John C.. (1995) Consumer behavior 4th edition.  Englewood Cliffs, N.J.: Prentice-Hall.
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[ 2 | 0 ] Petty, Richard E.; Cacioppo, John T.. (1981) Attitudes and persuasion--classic and contemporary approaches  Dubuque, Iowa: W.C. Brown Co. Publishers.
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[ 1 | 0 ] Petty, R. E.; Cacioppo, J. T.. (1984) The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion
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[ 2 | 0 ] Petty, R. E.; Cacioppo, J. T.. (1986) The elaboration likelihood model of persuasion
     (Journal Article in Advances in experimental social psychology )
[ 3 | 0 ] Petty, R. E.; Cacioppo, J. T.; Schumann, D.. (1983) Central and peripheral routes to advertising effectiveness: The moderating role of involvement
     (Journal Article in The Journal of consumer research )
[ 2 | 0 ] Rudman, W. J.. (1986) The sport mystique in black culture
     (Journal Article in Sociology of Sport Journal (SSJ) )
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