An analysis of the influence of competitive and institutional pressures on corporate sponsorship decisions
|
 |
|
Post a Comment
|
|
|
|
|
|
REFERENCES:
(Display Abstract)
|
<<<
1
2
3
>>>
|
|
[
5
|
0
]
|
Abratt, R.; Clayton, B.; Pitt, L..
(1987)
Corporate objectives in sports sponsorship
|
|
[
4
|
0
]
|
Abratt, R.; Grobler, P. S..
(1989)
The evaluation of sports sponsorships
|
|
[
5
|
0
]
|
Aldrich, Howard..
(1979)
Organizations and environments Englewood Cliffs, N.J.: Prentice-Hall.
|
|
[
6
|
39
]
|
Amis, J.; Pant, N.; Slack, T..
(1997)
Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship
|
|
[
1
|
0
]
|
Bain, J. S..
(1956)
Barriers to new competition Cambridge, MA: Harvard University Press.
|
|
[
1
|
0
]
|
Baumol, W.; Panzer, J.; Willig, R..
(1982)
Contestable markets and the theory of industry structure New York: Harcourt Brace Jovanovich.
|
|
[
3
|
0
]
|
Burns, Tom; Stalker, G. M..
(1961)
The management of innovation London: Tavistock Publications.
|
|
[
1
|
0
]
|
Caves, R. E.; Porter, M. E..
(1977)
From entry barriers to mobility barriers
|
|
[
1
|
0
]
|
Comanor, W. S.; Wilson, T. A..
(1979)
The effects of advertising on competition: A survey
|
|
[
4
|
0
]
|
Copeland, R. P..
(1991)
Sport sponsorship in Canada: A study of exchange between corporate sponsors and sport groups
|
|
(Thesis/Dissertation completed at
University of Waterloo)
|
|
|
[
6
|
32
]
|
Copeland, R.; Frisby, W.; McCarville, R..
(1996)
Understanding the sport sponsorship process from a corporate perspective
|
|
[
4
|
44
]
|
Cousens, Laura; Slack, Trevor.
(1996)
Using sport sponsorship to penetrate local markets: The case of fast food restaurants
|
|
[
13
|
0
]
|
DiMaggio, P.; Powell, W..
(1983)
The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields
|
|
[
1
|
0
]
|
Duncan, R. B..
(1972)
Characteristics of perceived environments and perceived environmental uncertainty
|
|
[
1
|
0
]
|
Ennew, C. T.; Wright, M.; Thwaites, D..
(1993)
Strategic marketing in financial services: Retrospect and prospect
|
|
[
2
|
23
]
|
Ferrand, A.; Pages, M..
(1996)
Image sponsoring: a methodology to match event and sponsor
|
|
[
1
|
0
]
|
Fiegenbaum, A.; McGee, J.; Thomas, H..
(1988)
Exploring the linkage between strategic groups and competitive strategy
|
|
[
1
|
0
]
|
Galaskiewicz, Joseph; Wasserman, Stanley.
(1989)
Mimetic processes within an interorganizational field: an empirical test
|
|
[
3
|
0
]
|
Gilbert, D..
(1988)
Sponsorship strategy is adrift
|
|
[
1
|
0
]
|
Gilbert, Richard J.; Newbery, David M. G..
(1982)
Preemptive Patenting and the Persistence of Monopoly
|
|
[
3
|
0
]
|
Granovetter, Mark.
(1985)
Economic action and social structure: the problem of embeddedness
|
|
[
3
|
0
]
|
Hall, R..
(1992)
The strategic analysis of intangible resources
|
|
[
1
|
0
]
|
Hatten, K. J.; Schendel, D. E..
(1977)
Heterogeneity within an industry: Firm conduct in the U.S. brewing industry, 1952-1971
|
|
[
6
|
0
]
|
Hinings, Bob; Greenwood, Royston.
(1987)
The normative prescription of organizations
|
|
[
1
|
0
]
|
Kerin, R. A.; Varadarajan, P. R.; Peterson, R. A..
(1992)
First-mover advantage: A synthesis, conceptual framework, and research propositions
|
|
|
|
STATISTICS
|
|
Click on # to view
|
|
Citations
|
|
1
|
|
References
|
|
71
|
|
Comments
|
|
0
|
|
Quality
|
|
0/0.00
|
|
Interest
|
|
0/0.00
|
|
View(er)s
|
|
12/1026
|
|
|
|
|
|
|
| Prev |
Next |
|