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Research outlets in sport marketing: the need for increased specialization

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CONTRIBUTORS:
  Author Mahony, D. F. (University of Louisville)
  Author Pitts, B. G. (Georgia State University)
JOURNAL:
  Journal of Sport Management [JSM], 12(4), 259 - 272.
YEAR: 1998
PUB TYPE: Journal Article
SUBJECT(S): sport; marketing; research; periodical
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=S-19164&title=S-19164
LANGUAGE: English
PUB ID: 103-334-976 (Last edited on 2002/03/03 18:03:44 US/Mountain)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
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[ 1 | 0 ] Armstrong, K. L.. (1997) Communicating with African-American consumers: Implications for sport marketing
     (Conference Paper presented at the North American Society for Sport Management (NASSM) Conference )
[ 1 | 0 ] Chalip, L.; Vander Velden, L.; Green, B. C.. (1997) Olympic audiences and international tourism: The psychographics of leveraging an international event
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[ 6 | 2 ] Chelladurai, P.. (1992) Sport management: opportunities and obstacles
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[ 1 | 0 ] Crosset, T. W.; Benedict, J. R.; McDonald, M. A.. (1995) Male student-athletes reported for sexual assault: a survey of campus
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[ 1 | 15 ] Cuneen, J.; Parks, J. B.. (1997) Should we serve sport management practice or sport management education? A response to Weese's perspective
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[ 1 | 0 ] Deighton, J.; Henderson, C. M.; Neslin, S. A.. (1994) The effects of advertising on brand switching and repeat purchasing
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[ 3 | 0 ] DeSensi, J. T.. (1995) Understanding multiculturalism and valuing diversity: a theoretical perspective
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[ 1 | 0 ] Fielding, L. W.. (1984) From skill to innuendo: The greening of American gamesmanship
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[ 1 | 0 ] Hardy, Stephen. (1997) Memory, Performance, and History: The Making of American Ice Hockey at St. Paul's School.
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[ 1 | 0 ] Howard, D. R.. (1997) The changing economics of professional sport and their implications for sport managers
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[ 8 | 0 ] Howard, Dennis R.; Crompton, John L.. (1995) Financing sport  Morgantown, WV: Fitness Information Technology.
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[ 1 | 0 ] James, J.. (1997) Becoming a sports fan: The influence of cognitive development and the social context on the development of fan loyalty
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[ 1 | 0 ] Krishman, T. V.; Rao, R. C.. (1995) Double couponing and retail pricing in a couponed product category
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[ 2 | 0 ] Mahony, D. F.; Pastore, D.. (1998) Distributive justice: an examination of participation opportunities
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[ 1 | 45 ] Milne, G. R.; McDonald, M. A.; Sutton, W. A.; Kashyap, R.. (1996) A niche-based evaluation of sport participation patterns
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[ 3 | 0 ] Mintzberg, H.. (1982) If you're not serving Bill and Barbara, then you're not serving leadership
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[ 3 | 0 ] Parkhouse, B. L.; Pitts, B. G.. (2001) Definition, evolution, and curriculum
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[ 7 | 26 ] Parks, J. B.. (1992) Scholarship: the other "bottom line" in sport management
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[ 1 | 0 ] Parks, J. B.; Bartley, M. E.. (1996) Should we serve sport management practice or sport management education? A response to Weese's perspective
     (Journal Article in Journal of Sport Management [JSM] )
[ 1 | 0 ] Pitts, B. G.; Mahony, D. F.. (1997) Identification of resources used in the development of content in master's level sport management courses in American and Canadian programs
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[ 2 | 0 ] Sack, A. L.. (1988) Are improper benefits really improper? A study of college athletes' views
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[ 1 | 0 ] Sack, A. L.. (1997) Managing the task environment: College sport and unrelated business income tax
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[ 1 | 0 ] Slack, T.; Howard, D. R.. (1997) From conception to publication: Getting your work into print
     (Conference Paper presented at the North American Society for Sport Management (NASSM) Conference )
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