Research outlets in sport marketing: the need for increased specialization
|
 |
|
Post a Comment
|
 |
|
|
|
|
REFERENCES:
(Display Abstract)
|
<<<
1
2
>>>
|
|
[
6
|
39
]
|
Amis, J.; Pant, N.; Slack, T..
(1997)
Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship
|
|
[
1
|
0
]
|
Armstrong, K. L..
(1997)
Communicating with African-American consumers: Implications for sport marketing
|
|
[
1
|
0
]
|
Chalip, L.; Vander Velden, L.; Green, B. C..
(1997)
Olympic audiences and international tourism: The psychographics of leveraging an international event
|
|
[
6
|
2
]
|
Chelladurai, P..
(1992)
Sport management: opportunities and obstacles
|
|
[
1
|
0
]
|
Crosset, T. W.; Benedict, J. R.; McDonald, M. A..
(1995)
Male student-athletes reported for sexual assault: a survey of campus
|
|
[
1
|
15
]
|
Cuneen, J.; Parks, J. B..
(1997)
Should we serve sport management practice or sport management education? A response to Weese's perspective
|
|
[
1
|
0
]
|
Deighton, J.; Henderson, C. M.; Neslin, S. A..
(1994)
The effects of advertising on brand switching and repeat purchasing
|
|
[
3
|
0
]
|
DeSensi, J. T..
(1995)
Understanding multiculturalism and valuing diversity: a theoretical perspective
|
|
(Journal Article in
Quest
)
|
|
|
[
1
|
0
]
|
Fielding, L. W..
(1984)
From skill to innuendo: The greening of American gamesmanship
|
|
[
1
|
0
]
|
Hardy, Stephen.
(1997)
Memory, Performance, and History: The Making of American Ice Hockey at St. Paul's School.
|
|
[
1
|
0
]
|
Howard, D. R..
(1997)
The changing economics of professional sport and their implications for sport managers
|
|
[
8
|
0
]
|
Howard, Dennis R.; Crompton, John L..
(1995)
Financing sport Morgantown, WV: Fitness Information Technology.
|
|
[
1
|
0
]
|
James, J..
(1997)
Becoming a sports fan: The influence of cognitive development and the social context on the development of fan loyalty
|
|
[
1
|
0
]
|
Krishman, T. V.; Rao, R. C..
(1995)
Double couponing and retail pricing in a couponed product category
|
|
[
2
|
0
]
|
Mahony, D. F.; Pastore, D..
(1998)
Distributive justice: an examination of participation opportunities
|
|
[
1
|
45
]
|
Milne, G. R.; McDonald, M. A.; Sutton, W. A.; Kashyap, R..
(1996)
A niche-based evaluation of sport participation patterns
|
|
[
3
|
0
]
|
Mintzberg, H..
(1982)
If you're not serving Bill and Barbara, then you're not serving leadership
|
|
[
8
|
0
]
|
Mullin, Bernard J.; Hardy, Stephen; Sutton, William A..
(1993)
Sport marketing Champaign, IL: Human Kinetics Publishers.
|
|
[
3
|
0
]
|
Parkhouse, B. L.; Pitts, B. G..
(2001)
Definition, evolution, and curriculum
|
|
[
7
|
26
]
|
Parks, J. B..
(1992)
Scholarship: the other "bottom line" in sport management
|
|
[
1
|
0
]
|
Parks, J. B.; Bartley, M. E..
(1996)
Should we serve sport management practice or sport management education? A response to Weese's perspective
|
|
[
1
|
0
]
|
Pitts, B. G.; Mahony, D. F..
(1997)
Identification of resources used in the development of content in master's level sport management courses in American and Canadian programs
|
|
[
2
|
0
]
|
Sack, A. L..
(1988)
Are improper benefits really improper? A study of college athletes' views
|
|
[
1
|
0
]
|
Sack, A. L..
(1997)
Managing the task environment: College sport and unrelated business income tax
|
|
[
1
|
0
]
|
Slack, T.; Howard, D. R..
(1997)
From conception to publication: Getting your work into print
|
|
|
|
STATISTICS
|
|
Click on # to view
|
|
Citations
|
|
1
|
|
References
|
|
31
|
|
Comments
|
|
0
|
|
Quality
|
|
0/0.00
|
|
Interest
|
|
0/0.00
|
|
View(er)s
|
|
7/697
|
|
|
|
|
|
|
| Prev |
Next |
|