Kim and Kim (1998) Segmentation of sport center members in Seoul based on attitudes toward service quality

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Segmentation of sport center members in Seoul based on attitudes toward service quality

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CONTRIBUTORS:

	Author:	Kim, C. (Korea National University of Physical Education)
	Author:	Kim, S. Y. (Korea National University of Physical Education)

JOURNAL:

Journal of Sport Management [JSM], 12(4), 273 - 287.

YEAR:

1998

PUB TYPE:

Journal Article

SUBJECT(S):

sport; multipurpose-facility; attitude; satisfaction; customer-service; Seoul

DISCIPLINE:

Recreation, Sports & Leisure Studies

HTTP:

https://secure.sportquest.com/su.cfm?articleno=S-19165&title=S-19165

LANGUAGE:

English

PUB ID:

103-334-973 (Last edited on 2002/03/03 18:03:44 US/Mountain)

SPONSOR(S):

REFERENCES: (Display Abstract)

[ 9 | 0 ]

Cronin, J. J.; Taylor, S. A.. (1992) Measuring service quality: A reexamination and extension

(Journal Article in Journal of marketing )

[ 1 | 0 ]

Davidow, W. H.. (1989) The ultimate marketing weapon

(Journal Article in Business marketing )

[ 1 | 0 ]

Johnson, Richard A.; Wichern, Dean W.. (1988) Applied multivariate statistical analysis 2nd edition. Englewood Cliffs, N.J.: Prentice-Hall.

(Book )

[ 3 | 11 ]

Kim, D.; Kim, S. Y.. (1995) QUESC: an instrument for assessing the service quality of sport centers in Korea

(Journal Article in Journal of Sport Management JSM )

[ 4 | 0 ]

Kotler, Philip. (1991) Marketing management: Analysis, planning, implementation, and control 7th edition. Englewood Cliffs, N.J.: Prentice-Hall.

(Book )

[ 8 | 0 ]

Mullin, Bernard J.; Hardy, Stephen; Sutton, William A.. (1993) Sport marketing Champaign, IL: Human Kinetics Publishers.

(Book )

[ 6 | 0 ]

Parasuraman, A.; Zeithaml, V. A.; Berry, L. L.. (1988) SERVQUAL: A multiple item scale for measuring consumer perceptions of service quality

(Journal Article in Journal of retailing )

[ 1 | 0 ]

Punj, G.; Stewart, D. W.. (1983) Cluster analysis in marketing research: Review and suggestions for application

(Journal Article in Journal of marketing research: JMR )

[ 1 | 0 ]

Wind, Y.. (1980) Issues and advances in segmentation

(Book Chapter in Readings in market segmentation )

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