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1995 Annual report (1995)
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[
3
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Aaker, D. A..
(1991)
Managing brand equity New York: The Free Press.
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[
2
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Aaker, David A..
(1996)
Building strong brands New York: Free Press.
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Aaker, D. A.; Keller, K. L..
(1993)
Interpreting cross-cultural replications of brand extension research
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[
1
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0
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Antonelli, D..
(1994)
Marketing intercollegiate women's basketball
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[
1
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Atkin, Ross.
(1995)
UConn women rule high court of fan appeal
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[
1
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Barsky, Jonathan D..
(1995)
World-class customer satisfaction Burr Ridge, Ill.: Irwin Professional Pub..
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[
1
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Basralian, J..
(1995)
Amateurs at best
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[
1
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Bickley, D..
(1995)
Cats are cashing in
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(Journal Article in
Chicago sun-times
)
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[
2
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Blackston, M..
(1992)
Observations: Building brand equity by managing the brand's relationships
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[
2
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Boone, L. E.; Kochunny, C. M.; Wilkins, D..
(1995)
Applying the brand equity concept to major league baseball
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[
1
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Bridges, S..
(1992)
A schema unification model of brand extensions
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(Working Paper/Manuscript )
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[
5
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Brooks, Chris.
(1994)
Sports marketing: Competitive business strategies for sports Englewood Cliffs, N.J.: Prentice Hall.
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[
9
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1
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Cialdini, R. B.; Borden, R. J.; Thorne, R. J.; Walker, M. R.; Freeman, S.; Sloan, L. R..
(1976)
Basking in reflected glory: Three football field studies
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[
1
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Crosset, T..
(1995)
Toward an understanding of on-site fan-athlete relations: a case study of the LPGA
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[
1
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0
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Dacin, P. A.; Smith, D. C..
(1994)
The effect of brand portfolio characteristics on consumer evaluations of brand extensions
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[
3
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Dealy, Francis X..
(1990)
Win at any cost: The sell out of college athletics New York, NY: Carol Pub. Group.
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[
2
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Farquhar, P. H..
(1990)
Managing brand equity
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[
1
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Farrell, C. S..
(1984)
The Heisman hype: Colleges try to help star players win football's top award
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[
1
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Gaskin, J. F.; Etzel, M. J..
(1985)
Collegiate athletic success and alumni generosity: Dispelling the myth
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[
1
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0
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Glenn, P.; Cobb, P..
(1994)
Possible effects of corporate sponsors on intercollegiate athletics
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[
3
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Gorman, Jerry; Calhoun, Kirk; Rozin, Skip.
(1994)
The name of the game: The business of sports New York: John Wiley & Sons.
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Grossman, G..
(1994)
Carefully crafted identity can build brand equity
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[
1
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Herr, P. M.; Farquhar, P. H.; Fazio, R. H..
(1993)
Using dominance measures to evaluate brand extensions
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[
1
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John, D. R.; Loken, B..
(1992)
Diluting beliefs about family brands: When brand extensions have a negative impact
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