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Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship

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CONTRIBUTORS:
  Author Amis, J. (University of Memphis)
  Author Pant, N.
  Author Slack, T. (University of Alberta)
JOURNAL:
  Journal of Sport Management [JSM], 11(1), 80 - 96.
YEAR: 1997
PUB TYPE: Journal Article
SUBJECT(S): theory; sport; sponsorship; Canada; business; case-study; freestyle-skiing
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP: https://secure.sportquest.com/su.cfm?articleno=410043&title=410043
LANGUAGE: English
PUB ID: 103-334-946 (Last edited on 2002/06/29 23:01:35 GMT-6)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
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[ 6 | 0 ] Berrett, T.. (1993) The sponsorship of amateur sport-government, national sport organization and corporate perspectives
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[ 2 | 0 ] Black, J. A.; Boal, K. B.. (1994) Strategic resources: Traits, configurations, and paths to sustainable competitive advantage
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[ 4 | 0 ] Henderson, K. A.. (1991) Dimensions of choice: A qualitative approach to recreation, parks, and leisure research  State College, PA: Venture Publishing Inc..
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[ 2 | 0 ] Hofer, Charles W.; Schendel, Dan. (1978) Strategy formulation: Analytical concepts  St. Paul: West Pub. Co..
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[ 2 | 0 ] Katz, Donald R.. (1994) Just do it: The Nike spirit in the corporate world 1st edition.  New York: Random House.
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[ 1 | 0 ] Lado, A. A.; Wilson, M. C.. (1994) Human resource systems and sustained competitive advantage: A competency-based perspective
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[ 1 | 0 ] Lado, A; Boyd, N; Wright, P. (1992) A Competency-Based Model of Sustainable Competitive Advantage: Toward a Conceptual Integration
     (Journal Article in Journal of Management (JofM) )
[ 3 | 0 ] McDonald, C.. (1991) Sponsorship and the image of the sponsor
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[ 5 | 0 ] Meenaghan, Tony. (1983) Commercial sponsorship
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[ 5 | 0 ] Meenaghan, Tony. (1991) The role of sponsorship in the marketing communications mix
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[ 1 | 0 ] Mosakowski, E. (1993) A Resource-Based Perspective on the Dynamic Strategy-Performance Relationship: An Empirical Examination of the Focus and Differentiation Strategies in Entrepreneurial Firms
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[ 3 | 0 ] Nelson, Richard R.; Winter, Sidney G.. (1982) An evolutionary theory of economic change  Cambridge, Mass.: Belknap Press of Harvard University Press.
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[ 2 | 0 ] Penrose, E.. (1959) The theory of the growth of the firm  New York: John Wiley & Sons.
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[ 3 | 0 ] Peteraf, M. A.. (1993) The cornerstones of competitive advantage: A resource-based view
     (Journal Article in Strategic Management Journal [SMJ] )
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