Understanding the sport sponsorship process from a corporate perspective
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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1996
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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Sport; Business; Sponsorship; Event; Selection; Evaluation; Method; Survey; Canada
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-334-921
(Last edited on
2003/03/26 17:41:03 US/Mountain)
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SPONSOR(S):
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REFERENCES:
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