Participation rates in selected sport and fitness activities
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REFERENCES:
(Display Abstract)
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Chase, D. R.; Godbey, G. C..
(1983)
Accuracy of self-reported participation rates: research notes
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Chase, D.; Harada, M..
(1984)
Response error in self-reported participation rates: A research note
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Depauw, K. P.; Bonace, B. J.; Karwas, M. R..
(1991)
Women and sport leadership
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Hansen, H.; Gauthier, R..
(1992)
Spectator research: Major professional golf events
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(Conference Paper presented at the
7th Annual North American Society for Sport Management Conference
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Howard, D. R.; Thomason, P..
(1984)
The critical importance of the distribution variable in formulating a marketing strategy
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Kotler, Philip.
(1982)
Marketing for nonprofit organizations 2nd edition. Englewood Cliffs, N.J.: Prentice-Hall.
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Miller Brewing Company, .
(1983)
The Miller Lite report on American attitudes toward sports Milwaukee, WI: Miller Brewing Company.
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Mullins, B..
(1983)
Sport marketing, promotion, and public relations Amherst, MA: National Sports Management.
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National Center for Health Statistics, .
(1975)
Vital and health statistics: Exercise and participation in sports among persons 20 years of age and over Washington, DC: U. S. Government Printing Office.
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(Book in the series
No. HRA 77-1543
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Perrier-Great Waters of France, Inc..
(1979)
The Perrier study: Fitness in America New York: Perrier-Great Waters of France, Inc..
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Pritchard, M. P.; Howard, D. R.; Havitz, M. E..
(1992)
Loyalty measurement: a critical examination and theoretical extension
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Rosenberg, L. J.; Czepeil, J. A..
(1983)
A marketing approach for customer retention
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Stephens, T..
(1987)
Secular trends in adult physical activity: exercise boom or bust?
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Stephens, T.; Jacobs, D. R.; White, C. C..
(1985)
A describpive epidemiology of leisure-time physical activity
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Warnick, R. B.; Howard, D. R..
(1985)
Market share analysis of selected leisure services from 1979 to 1982
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