Corporate sponsorship and organisational strategy: Bridging the gap
|
 |
|
Post a Comment
|
 |
|
|
|
CONTRIBUTORS:
|
|
|
JOURNAL:
|
|
|
YEAR:
|
1999
|
|
PUB TYPE:
|
Journal Article
|
|
SUBJECT(S):
|
Sport sponsorship
|
|
DISCIPLINE:
|
Recreation, Sports & Leisure Studies
|
|
HTTP:
|
|
|
LANGUAGE:
|
English
|
|
PUB ID:
|
103-330-857
(Last edited on
2002/02/27 18:43:35 US/Mountain)
|
|
SPONSOR(S):
|
|
|
REFERENCES:
(Display Abstract)
|
|
|
[
6
|
39
]
|
Amis, J.; Pant, N.; Slack, T..
(1997)
Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship
|
|
[
3
|
0
]
|
Amis, John; Slack, Trevor; Berrett, Tim.
(1999)
Sport sponsorship as distinctive competence
|
|
[
8
|
0
]
|
Chandler, Alfred Dupont..
(1962)
Strategy and structure: chapters in the history of the industrial enterprise Cambridge: M.I.T. Press.
|
|
[
6
|
32
]
|
Copeland, R.; Frisby, W.; McCarville, R..
(1996)
Understanding the sport sponsorship process from a corporate perspective
|
|
[
2
|
0
]
|
Cornwell, T. B..
(1995)
Sponsorship-linked marketing development
|
|
[
4
|
44
]
|
Cousens, Laura; Slack, Trevor.
(1996)
Using sport sponsorship to penetrate local markets: The case of fast food restaurants
|
|
[
1
|
0
]
|
Glueck, William F..
(1976)
Business policy: Strategy formation and management action 2nd edition. New York: McGraw-Hill.
|
|
[
1
|
0
]
|
Hill, Charles W.L.; Jones, Gareth R..
(1989)
Strategic management: An integrated approach Boston, MA: Houghton Mifflin Co..
|
|
[
4
|
0
]
|
Kuzma, J. R.; Shanklin, W. L.; McCally, J. F..
(1993)
Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives
|
|
[
12
|
0
]
|
Miles, Raymond E.; Snow, Charles C..
(1978)
Organizational strategy, structure, and process New York: McGraw-Hill.
|
|
[
1
|
0
]
|
Mintzberg, Henry.
(1994)
The rise and fall of strategic planning: Reconceiving roles for planning, plans, planners New York and Toronto: Free Press.
|
|
[
3
|
0
]
|
Montanari, John R.; Morgan, Cyril P.; Bracker, Jeffrey S..
(1990)
Strategic management: A choice approach Chicago: Dryden Press.
|
|
[
1
|
0
]
|
Pope, N. K. L.; Voges, K. E..
(2000)
The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention
|
|
[
13
|
0
]
|
Porter, Michael E..
(1980)
Competitive strategy: Techniques for analyzing industries and competitors New York: Free Press.
|
|
[
10
|
0
]
|
Porter, Michael E..
(1985)
Competitive advantage: Creating and sustaining superior performance New York and London: Press Ganey Associates.
|
|
[
2
|
0
]
|
Shilbury, D.; Berriman, M..
(1996)
Sponsorship awareness: a study of St. Kilda Football Club supporters
|
|
[
7
|
0
]
|
Strauss, Anselm L..
(1987)
Qualitative analysis for social scientists Cambridge Cambridgeshire and New York: Cambridge University Press.
|
|
[
1
|
0
]
|
Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude.
(1996)
Marketing strategy: Planning and implementation 2nd edition. Chicago: Irwin.
|
|
|
|
STATISTICS
|
|
Click on # to view
|
|
Citations
|
|
0
|
|
References
|
|
18
|
|
Comments
|
|
0
|
|
Quality
|
|
0/0.00
|
|
Interest
|
|
0/0.00
|
|
View(er)s
|
|
10/788
|
|
|
|
|
|
|
| Prev |
Next |
|