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Corporate sponsorship and organisational strategy: Bridging the gap

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CONTRIBUTORS:
  Author Berrett, Tim (University of Alberta)
  Author Slack, Trevor (University of Alberta)
JOURNAL:
  International Journal of Sports Marketing & Sponsorship (IJSMS), 1(??), 261 - 277.
YEAR: 1999
PUB TYPE: Journal Article
SUBJECT(S): Sport sponsorship
DISCIPLINE: Recreation, Sports & Leisure Studies
HTTP:
LANGUAGE: English
PUB ID: 103-330-857 (Last edited on 2002/02/27 18:43:35 US/Mountain)
SPONSOR(S):
 
 REFERENCES: (Display Abstract)
   
[ 6 | 39 ] Amis, J.; Pant, N.; Slack, T.. (1997) Achieving a sustainable competitive advantage: a resource-based view of sport sponsorship
     (Journal Article in Journal of Sport Management [JSM] )
[ 3 | 0 ] Amis, John; Slack, Trevor; Berrett, Tim. (1999) Sport sponsorship as distinctive competence
     (Journal Article in European journal of marketing )
[ 8 | 0 ] Chandler, Alfred Dupont.. (1962) Strategy and structure: chapters in the history of the industrial enterprise  Cambridge: M.I.T. Press.
     (Book )
[ 6 | 32 ] Copeland, R.; Frisby, W.; McCarville, R.. (1996) Understanding the sport sponsorship process from a corporate perspective
     (Journal Article in Journal of Sport Management [JSM] )
[ 2 | 0 ] Cornwell, T. B.. (1995) Sponsorship-linked marketing development
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 4 | 44 ] Cousens, Laura; Slack, Trevor. (1996) Using sport sponsorship to penetrate local markets: The case of fast food restaurants
     (Journal Article in Journal of Sport Management [JSM] )
[ 1 | 0 ] Glueck, William F.. (1976) Business policy: Strategy formation and management action 2nd edition.  New York: McGraw-Hill.
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[ 1 | 0 ] Hill, Charles W.L.; Jones, Gareth R.. (1989) Strategic management: An integrated approach  Boston, MA: Houghton Mifflin Co..
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[ 4 | 0 ] Kuzma, J. R.; Shanklin, W. L.; McCally, J. F.. (1993) Number one principle for sporting events seeking corporate sponsors: meet benefactor's objectives
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 12 | 0 ] Miles, Raymond E.; Snow, Charles C.. (1978) Organizational strategy, structure, and process  New York: McGraw-Hill.
     (Book )
[ 1 | 0 ] Mintzberg, Henry. (1994) The rise and fall of strategic planning: Reconceiving roles for planning, plans, planners  New York and Toronto: Free Press.
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[ 3 | 0 ] Montanari, John R.; Morgan, Cyril P.; Bracker, Jeffrey S.. (1990) Strategic management: A choice approach  Chicago: Dryden Press.
     (Book )
[ 1 | 0 ] Pope, N. K. L.; Voges, K. E.. (2000) The impact of sport sponsorship activities, corporate image, and prior use on consumer purchase intention
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 13 | 0 ] Porter, Michael E.. (1980) Competitive strategy: Techniques for analyzing industries and competitors  New York: Free Press.
     (Book )
[ 10 | 0 ] Porter, Michael E.. (1985) Competitive advantage: Creating and sustaining superior performance  New York and London: Press Ganey Associates.
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[ 2 | 0 ] Shilbury, D.; Berriman, M.. (1996) Sponsorship awareness: a study of St. Kilda Football Club supporters
     (Journal Article in Sport Marketing Quarterly [SMQ] )
[ 7 | 0 ] Strauss, Anselm L.. (1987) Qualitative analysis for social scientists  Cambridge Cambridgeshire and New York: Cambridge University Press.
     (Book )
[ 1 | 0 ] Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude. (1996) Marketing strategy: Planning and implementation 2nd edition.  Chicago: Irwin.
     (Book )
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