International Journal of Sports Marketing & Sponsorship (IJSMS)
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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1999 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, Unknown frequency)
ISSN: 1464-6668
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SUBJECT(S):
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Sport management; Sport marketing; Sport sponsorship
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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LC NUMBER:
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None
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HTTP:
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http://www.imrpublications.com/SM/IJSM/
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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103-330-042
(Last edited on
2004/06/23 11:01:18 GMT-6)
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ARTICLES/BOOKS:
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<<<
1
2
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1(1):
10 -
18 |
[
1
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0
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Focus on the Industry: An Interview with Alan Pascoe (1999)
Slack, Trevor.
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1(??):
19 -
31 |
[
5
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0
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Commercial sponsorship: The development of understanding (1999)
Meenaghan, T..
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1(??):
32 -
47 |
[
3
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0
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Sports sponsorship: Evaluating the sport and brand image match (1999)
Musante, M.; Milne, G. R.; McDonald, M. A..
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1(??):
48 -
63 |
[
2
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0
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The dynamics of sport sponsorship: The case of English professional football (1999)
Gerrard, B..
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1(??):
64 -
68 |
[
2
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0
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In search of a new defender: The threat of ambush marketing in the global sport arena (1999)
McAuley, A.; Sutton, W. A..
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1(??):
146 -
167 |
[
3
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0
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The effect of individual levels of self-monitoring on loyalty to professional football teams (1999)
Mahony, D. F.; Madrigal, R.; Howard, D. R..
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1(??):
261 -
277 |
[
0
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18
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Corporate sponsorship and organisational strategy: Bridging the gap (1999)
Berrett, Tim; Slack, Trevor.
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2(2):
127 -
143 |
[
1
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0
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Understanding Long-term Effects Of Sport Sponsorship: Role Of Experience, Involvement, Enthusiasm and Clutter (2000)
Cornwell, T.B.; Relyea, G.E.; Irwin, R.L.; Maignan, I..
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2(??):
39 -
57 |
[
3
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0
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The effects of polysemic structures on Olympic viewing (2000)
Chalip, L.; Green, B. C.; Vander Velden, L..
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2(??):
39 -
57 |
[
1
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0
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The effects of polysemic structures on Olympic viewing (2000)
Chalip, L.; Green, B. C.; Vander Velden, L..
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3(??):
23 -
37 |
[
2
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0
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An identification and examination of influences that shape the creation of a professional team fan (2000)
Kolbe, R. H.; James, J. D..
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2(??):
331 -
355 |
[
1
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0
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Adopting a relationship marketing paradigm: The case of the National Basketball Association (2001)
Cousens, Laura; Babiak, Katherine; Slack, Trevor.
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3(3):
291 -
316 |
[
0
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0
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Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Sporting Events (2001)
Funk, D.C.; Mahony, D.F.; Nakazawa, M.; Hirakawa, S..
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3(??):
67 -
94 |
[
2
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0
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Understanding brand loyalty in professional sport: Examining the link between brand association and brand loyalty (2001)
Gladden, James M; Funk, Daniel C.
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4(3):
231 -
256 |
[
0
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0
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Consumer-Based Marketing: The Use of Micro-Segmentation Strategies for Understanding Sport Consumption (2002)
Funk, Daniel C..
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5(1):
11 -
31 |
[
0
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0
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A conceptual model for sport services marketing research: Integrating quality, vaue and satisfaction (2003)
Westerbeek, Hans; Shilbury, David.
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5(2):
129 -
144 |
[
0
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0
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Business-to-business relationships and sport: Using sponsorship as a critical sales event (2003)
Clark, J.S.; Schimmel, K.; Lachowetz, T.; Irwin, R.L..
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7(1):
68 -
74 |
[
0
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0
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Relating on field performance to paid football club membership (2005)
Shaw, R.N.; McDonald, H. .
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7(1):
81 -
94 |
[
0
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0
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Satisfaction as a predictor of football club members' intentions (2005)
McDonald, H.; Shaw, R.N..
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7(3):
267 -
285 |
[
0
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1
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The Impact of the National Sports Lottery and the FIFA World Cup on Attendance, Spectator Motives and J. League Marketing Strategies (2006)
Funk, Daniel C; Nakazawa, Makoto; Mahony, Daniel. F; Thrasher, Robert.
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7(4):
267 -
285 |
[
0
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0
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Investigating Motivation, Attitudinal Loyalty and Attendance Behavior with Fans of Australian Football (2006)
Neal, L; Funk, Daniel C.
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7(4):
318 -
325 |
[
0
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0
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Season-ticket holder satisfaction and sponsor-related behaviour: Evidence of a positive relationship (2006)
Shaw, RN; McDonald, H.
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7(4):
334 -
346 |
[
0
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0
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An empirical analysis of gender differences in sports attendance motives (2006)
Hall, J; O'Mahony, B.
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V?(??):
?? -
?? |
[
0
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0
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Buyers vs. Browsers: An analysis of online sport fans (forthcoming)
Zhang, Zhu; Won, Doyeon.
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STATISTICS
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Entries
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24
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Citations
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of Entries
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26
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