Psychological processes and advertising effects: Theory, research, and applications
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CONTRIBUTORS:
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PUBLISHER:
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SERIES TITLE:
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YEAR:
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1985
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PUB TYPE:
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Book, Edited
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VOLUME/EDITION:
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PAGES:
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ix,
305 p.
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SUBJECT(S):
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Advertising; Psychological aspects
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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HF5822 .P78 1985
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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102-384-160
(Last edited on
2002/04/18 18:58:51 GMT-6)
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SPONSOR(S):
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CONTENTS:
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STATISTICS
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