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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1984 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Unknown review procedure, 6 item(s) per year)
ISSN: 0742-6046
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SUBJECT(S):
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Marketing; Motivation research (Marketing); Psychological aspects; Periodicals
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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HF5415.34 .P78
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HTTP:
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http://www.interscience.wiley.com/jpages/0742-6046/
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-701-189
(Last edited on
2005/01/17 21:00:13 US/Mountain)
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| DISPLAY CONTENTS:
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ARTICLES/BOOKS:
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1(2):
65 -
77 |
[
1
|
0
]
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Measuring consumer involvement in products (1984)
Traylor, M.; Joseph, W..
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6(??):
147 -
162 |
[
1
|
0
]
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Measuring purchase-decision involvement (1989)
Mittal, B..
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6(??):
287 -
309 |
[
1
|
0
]
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Viewers processing of actor's race and message claims in advertising stimuli (1989)
Whittler, T. E..
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9(??):
329 -
346 |
[
1
|
0
]
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The effect of consumers' emotional reactions on behavioral intentions: The moderating role of personal relevance and self-monitoring (1992)
Darley, W. K.; Lim, J..
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10(4):
347 -
355 |
[
2
|
0
]
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Further evidence on the consumer involvement profile: Five antecedents of involvement (1993)
Kapferer, J. N.; Laurent, G..
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11(4):
313 -
340 |
[
1
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0
]
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Consumer recycling goals and their effect on decisions to recycle: A means-end chain analysis (1994)
Bagozzi, R.; Dabholkar, P..
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12(??):
663 -
381 |
[
2
|
0
]
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A comparative analysis of four scales of consumer involvement (1995)
Mittal, B..
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15(1):
23 -
40 |
[
3
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0
]
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Factors leading to group identification: A field study of winners and losers (1998)
Fisher, R. J.; Wakefield, K..
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15(??):
323 -
332 |
[
1
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0
]
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Ambush marketing: The undeserved advantage (1998)
Payne, M..
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15(8):
735 -
753 |
[
0
|
2
]
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The relationship between waiting in a service queue and evaluations of service quality: A field theory perspective (1999)
Houston, Mark B. ; Bettencourt, Lance A. ; Wenger, Sutha.
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16(2):
163 -
184 |
[
1
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0
]
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An investigation of match-up effects in event sponsorship advertising: The implications of consumer advertising schemas (1999)
McDaniel, S. R..
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20(June):
471 -
476 |
[
0
|
0
]
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The Psychology of Pricing on the Internet (2003)
Miyazaki, Anthony D..
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21(6):
463 -
483 |
[
0
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0
]
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Action control, proxy control, and consumers' evaluations of the service exchange (2004)
Namasivayam, K..
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STATISTICS
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Click on # to view
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Citations
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0
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Entries
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13
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Citations
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of Entries
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14
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Comments
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0
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0/0.00
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Interest
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0/0.00
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View(er)s
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8/1008
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