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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1992 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Peer reviewed, 4 item(s) per year)
ISSN: 1061-6934
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SUBJECT(S):
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Sports; Marketing; Periodicals; United States
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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GV716 .S6355
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-651-154
(Last edited on
2002/05/10 14:27:29 GMT-6)
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| DISPLAY CONTENTS:
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ARTICLES/BOOKS:
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<<<
1
2
3
4
5
6
7
8
9
>>>
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1(1):
7 -
12 |
[
0
|
0
]
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How corporations can take advantage of Olympic marketing opportunities (1992)
Arani, A..
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1(1):
13 -
17 |
[
0
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0
]
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Sport sponsorship and tobacco: implications and impact of Federal Trade Commission v. Pinkerton Tobacco Company (1992)
Stotlar, D..
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1(1):
19 -
24 |
[
1
|
0
]
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The use of promotions in college baseball (1992)
Branvold, S. E.; Bowers, R..
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1(1):
25 -
29 |
[
1
|
0
]
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A study of the demographic and economic characteristics of spectators attending the U.S. Men's Clay Court Championships (1992)
Graham, P. J..
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1(1):
31 -
36 |
[
2
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0
]
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Demographic changes in the U.S. into the twenty-first century: their (1992)
Hofacre, S.; Burman, T. K..
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1(1):
37 -
40 |
[
0
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0
]
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Marketing research: a must for every sport organization (1992)
Huggins, M. H..
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1(1):
41 -
46 |
[
0
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0
]
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Understanding fundraising in sport: the conceptual approach (1992)
Stier, W. F..
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1(2):
7 -
19 |
[
0
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0
]
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Marketing the core product in professional team sports in the United States (1992)
Sutton, W. A.; Parrett, I..
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1(2):
21 -
27 |
[
0
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0
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Rethinking sport's product position and program concept (1992)
Branch, D..
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1(2):
21 -
27 |
[
1
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0
]
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Rethinking sport's product position and program concept (1992)
Branch, D..
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1(2):
29 -
32 |
[
0
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0
]
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The utilization of fence signage in college baseball (1992)
Branvold, S. E..
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1(2):
33 -
42 |
[
0
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0
]
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Taming the beast: riding out a sports crisis (1992)
Helitzer, M..
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1(2):
43 -
51 |
[
4
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0
]
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An approach to the evaluation and selection of sport sponsorship proposals (1992)
Irwin, R. L.; Asimakopoulos, M. K..
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2(1):
27;30 -
34 |
[
0
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0
]
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Perceptions of student-athlete graduation rates as an evaluation criterion for head football coaches (1993)
Waggoner, R. G.; Ammon, R.; Veltri, F. R..
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2(1):
7 -
16 |
[
0
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0
]
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Operational protocol analysis of sport and collegiate licensing programs (1993)
Irwin, R. L.; Stotlar, D. K..
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2(1):
17 -
25 |
[
0
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0
]
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Spectators' views of LPGA golf events (1993)
Hansen, H.; Gauthier, R..
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2(1):
35 -
43 |
[
2
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0
]
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Sponsorship and the Olympic Winter Games (1993)
Stotlar, D. K..
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2(1):
47 -
56 |
[
1
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0
]
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Intermediate measures and recognition testing of sponsorship advertising at an LPGA tournament (1993)
Cuneen, J.; Hannan, M. J..
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2(2):
9 -
11 |
[
0
|
0
]
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Obstacles and opportunities for the marketing and sponsoring of sport in Russia (1993)
Graham, P. J.; Lelchitski, B..
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2(2):
13 -
16 |
[
0
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0
]
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How an event on foreign soil is setting the trend for the future of big event sponsorship (1993)
Dixon, D..
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2(2):
17 -
23;26 |
[
0
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0
]
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Atlanta 1996: a status report (1993)
Arani, A. A..
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2(2):
27 -
30 |
[
1
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0
]
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Sport marketing opportunities in the Commonwealth of Independent States (1993)
Irwin, R.; Graham, P. J..
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2(2):
31 -
42 |
[
0
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0
]
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Some legal issues associated with international sports marketing (1993)
Townley, S..
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2(2):
43 -
45 |
[
0
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0
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Attracting foreign sponsorship for American events: the myth (1993)
Woods, S. M..
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2(3):
7 -
7 |
[
0
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0
]
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Is marketing the true "white knight" in college sports? (1993)
Schoenadel, T..
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STATISTICS
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Citations
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3
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Entries
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210
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Citations
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of Entries
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117
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