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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1974 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Unknown review procedure, 4 item(s) per year)
ISSN: 0093-5301
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SUBJECT(S):
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Consumer behavior; Motivation research (Marketing); Periodicals
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DISCIPLINE:
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Business/Management
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LC NUMBER:
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HF5415.3 .J68
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-044-179
(Last edited on
2005/01/17 21:00:13 US/Mountain)
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ARTICLES/BOOKS:
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<<<
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3
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5(??):
73 -
81 |
[
1
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0
]
|
TV messages and breakfast-foods: Do they influence children's preferences? (1978)
Goldberg, M.; Gorn, G. J.; Gibson, W..
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15(??):
49 -
54 |
[
1
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0
]
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Women in magazine ads: 1959-1971 (1980)
Venkatesan, M.; Losco, J..
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8(??):
144 -
153 |
[
1
|
0
]
|
Age differences in children's responses to television advertising: An information processing approach (1981)
Roedder, D. L..
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|
8(??):
197 -
207 |
[
2
|
0
]
|
Designing research for application (1981)
Calder, B.; Phillips, L.; Tybout, A..
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9(??):
132 -
140 |
[
3
|
0
]
|
The experiential aspects of consumption: Consumer fantasies, feelings, and fun (1982)
Holbrook, M.; Hirschman, E..
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9(??):
171 -
182 |
[
1
|
0
]
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Correlates of interpersonal purchase influence in organizations (1982)
Thomas, R. J.
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9(??):
200 -
205 |
[
1
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0
]
|
Behvaioral evidence of the effects of televised food messages on children (1982)
Gorn, G. J.; Goldberg, M. E..
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10(??):
45 -
61 |
[
1
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0
]
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The information processing of pictures in print advertisements. (1983)
Edell, J. E.; Staelin, R..
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10(??):
135 -
146 |
[
3
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0
]
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Central and peripheral routes to advertising effectiveness: The moderating role of involvement (1983)
Petty, R. E.; Cacioppo, J. T.; Schumann, D..
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9(??):
381 -
392 |
[
1
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0
]
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On the meaning of leisure: An investigation of some determinants of the subjective experience (1983)
Unger, L. S.; Kernan, J. B..
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9(??):
413 -
431 |
[
3
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0
]
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Psychological commitment and its effects on postdecision evaluation and preference stability among voters (1983)
Crosby, L. A.; Taylor, J. R..
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12(??):
16 -
31 |
[
2
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0
]
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Consumer knowledge: Effects on evaluation strategies mediating consumer judgements (1985)
Sujan, M..
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12(??):
341 -
352 |
[
7
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0
]
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Measuring the involvement construct (1985)
Zaichkowsky, J..
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13(June):
12 -
24 |
[
1
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0
]
|
The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement (1986)
Mitchell, A. A..
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13(??):
12 -
24 |
[
1
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0
]
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The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement. (1986)
Mitchell, A. A..
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13(??):
119 -
126 |
[
1
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0
]
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Consumer search: An extended framework (1986)
Bloch, P. H.; Sherrell, D. L.; Ridgeway, N. M..
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13(??):
234 -
249 |
[
1
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0
]
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Affective responses mediating acceptance of advertising. (1986)
Batra, R.; Ray, M. L..
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43(??):
280 -
285 |
[
1
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0
]
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After the new wears off: The temporal context of product involvement (1986)
Richins, M. L.; Bloch, P..
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14(??):
421 -
433 |
[
1
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0
]
|
The power of feelings in understanding advertising effects. (1987)
Edell, J. E.; Burke, M. C..
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15(??):
95 -
110 |
[
1
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0
]
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The effect of plausible and exaggerated reference prices on consumer perceptions and price search (1988)
Urbany, J.; Beardon, W.; Weilbaker, D..
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15(??):
210 -
224 |
[
3
|
0
]
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The role of involvement in attention and comprehension processes (1988)
Celsi, R.; Olson, J..
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15(??):
360 -
367 |
[
1
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0
]
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The Super Bowl: An investigation into the relationship among program context, emotional experience, and ad recall (1988)
Pavelchak, M. A.; Antil, J. H.; Munch, J. M..
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16(2):
239 -
267 |
[
0
|
1
]
|
TOWARD A BROADENED THEORY OF PREFERENCE FORMATION AND THE DIFFUSION OF INNOVATIONS - CASES FROM ZINDER-PROVINCE, NIGER-REPUBLIC (1989)
ARNOULD EJ, .
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16(??):
208 -
215 |
[
1
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0
]
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Buyer uncertainty and information search (1989)
Urbany, J.; Dickson, P. R.; Wilkie, W. L..
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16(??):
335 -
343 |
[
1
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0
]
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Using drama to persuade (1989)
Deighton, J.; Romer, D.; McQueen, J..
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Citations
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