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EDITORIAL BOARD:
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PUBLISHER:
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START/END YEAR:
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1972 -
Present
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PUB TYPE:
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Journal/Periodical/Series
(Unknown review procedure, 4 item(s) per year)
ISSN: 0091-3367
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SUBJECT(S):
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Advertising; Periodicals; Research
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DISCIPLINE:
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No discipline assigned
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LC NUMBER:
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HF5801 .J59
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HTTP:
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LANGUAGE:
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English
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DISPLAY ABSTRACT:
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No
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PUB ID:
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100-033-707
(Last edited on
2005/07/25 08:03:24 GMT-6)
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| DISPLAY CONTENTS:
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ARTICLES/BOOKS:
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21(??):
51 -
56 |
[
1
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0
]
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Product involvement and brand commitment (1981)
Traylor, M..
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12(2):
34 -
42 |
[
1
|
0
]
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Attitude-toward-the-ad: Links to humor and to advertising effectiveness (1983)
Gelb, B. D.; Pickett, C. M..
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14(1):
10-17 -
49 |
[
1
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0
]
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Attitude toward the advertisement and brand attitudes: A classical conditioning perspective (1985)
Gresham, L. G.; Shimp, T. A..
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16(1):
11 -
17 |
[
1
|
0
]
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Sponsorship: An important component of the promotions mix (1987)
Gardner, M. P.; Shuman, P. J..
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16(4):
43 -
49 |
[
1
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0
]
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Comparative advertising: The influence of attitude-toward-the-ad on brand evaluation (1987)
Muehling, D. D..
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17(3):
27 -
35 |
[
1
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0
]
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Emotional feelings and attitude toward the advertisement: The roles of brand familiarity and repetition (1988)
Machleit, K. A..
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17(3):
27 -
35 |
[
1
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0
]
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Emotional feelings and attitude toward the advertisement: The roles of brand familiarity and repetition (1988)
Machleit, K. A.; Wilson, R. D..
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17(4):
23 -
34 |
[
1
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0
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Advertising's immediate and delayed influences on brand attitudes: Considerations across message-involvement levels (1988)
Muehling, D. D.; Laczniak, R. N..
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17(4):
23 -
34 |
[
1
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0
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Advertising's immediate and delayed influence on brand attitudes (1988)
Muehling, D. D.; Laczniak, R. N..
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19(2):
30 -
39 |
[
0
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0
]
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Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison (1990)
Tansey, Richard; Hyman, Michael R.; Zinkhan, George M..
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21(September):
57 -
74 |
[
0
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0
]
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Ethical Judgments About Wartime Ads Depicting Combat (1992)
Tansey, Richard; Hyman, Michael R.; Brown, Gene.
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23(4):
47 -
58 |
[
1
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0
]
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Awareness of sponsorship and corporate image: An empirical investigation (1994)
Javalgi, R. G.; Traylor, M. B.; Gross, A. C.; Lampman, E..
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23(4):
59 -
70 |
[
1
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0
]
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The personal involvement inventory: Reduction, revision, and application to advertising (1994)
Zaichkowsky, J. L..
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23(March):
27 -
42 |
[
0
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0
]
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Dependency Theory and the Effects of Advertising by Foreign-Based Multinational Corporations in Latin America (1994)
Tansey, Richard; Hyman, Michael R..
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23(September):
5 -
15 |
[
0
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0
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Research on Advertising Ethics: Past, Present, and Future (1994)
Hyman, Michael R.; Tansey, Richard; Clark, James W..
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23(??):
43 -
57 |
[
1
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0
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Ethical judgements of political telivision commercials as predictors of attitude toward the ad. (1994)
Tinkham, S. F.; Weaver-Lariscy, R. A..
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24(3):
1 -
12 |
[
0
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0
]
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Does TV Advertising Really Affect Sales? (1995)
Tellis, Gerard J. ; Doyle Weiss, .
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24(3):
25 -
40 |
[
1
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0
]
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Brand equity, brand preference, and purchase intent (1995)
Cobb-Wallgren, C. J.; Ruble, C. A.; Donthu, N..
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27(2):
99 -
110 |
[
2
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0
]
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Managing the brand in a corporate advertising environment: A decision-making framework for brand managers (1998)
Biehal, G. J.; Sheinin, D. A..
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28(4):
59 -
73 |
[
0
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0
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Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)
Cho, Bongjin; Kwon, Up ; Gentry, James W.; Jun, Sunkyu; Kropp, Fredric.
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35(4):
35 -
52 |
[
0
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0
]
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Interactivity and its facets revisited. Theory and empirical test (2006)
Johnson, Grace J.; Bruner II, Gordon C.; Kumar, Anand.
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STATISTICS
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