Jönsson and Devonish (2007) Preparing for Cricket World Cup 2007 – Resident’s attitudes to the Bed & Breakfast Initiative in Barbados

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Preparing for Cricket World Cup 2007 – Resident’s attitudes to the Bed & Breakfast Initiative in Barbados

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CONTRIBUTORS:

	Author:	Jönsson, Cristina (University of the West Indies, Cave Hill Campus)
	Author:	Devonish, Dwayne

JOURNAL:

International Journal of Event Management IJEMR, 3(1), 1 - 14.

YEAR:

2007

PUB TYPE:

Journal Article

SUBJECT(S):

Events, Barbados, Residents’ attitudes

DISCIPLINE:

Business/Management

HTTP:

http://www.ijemr.org/docs/Vol3-1/JonssonDevonish.pdf

LANGUAGE:

English

PUB ID:

103-497-922 (Last edited on 2011/10/11 11:51:41 GMT-6)

SPONSOR(S):

ABSTRACT:
The purpose of this study is to examine attitudes of the residents of Barbados to the development of Bed & Breakfast (B&B) accommodation in their communities as part of the preparation for the ICC Cricket World Cup 2007 hosted by the West Indies. This study measures community response to the B&B initiative developed by the government of Barbados by exploring differences in attitudes towards the initiative. A sample of 322 residents was successfully interviewed over the telephone and participants reported moderately positive attitudes towards the B&B initiative. Frequency of contact with tourists, awareness of the initiative and employment in the tourism sector were significantly related to positive perceptions of the initiative. Moreover, persons who perceived obstacles in the development of this initiative expressed less favourable attitudes towards the B&B initiative. Social exchange and contact theories offered some explanation for these findings and directions for future research.

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