The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies
|
 |
|
Post a Comment
|
|
|
|
|
CONTRIBUTORS:
|
|
|
JOURNAL:
|
|
|
YEAR:
|
2010
|
|
PUB TYPE:
|
Journal Article
|
|
SUBJECT(S):
|
Consumer behavior; sociology of science; academic disciplines; interdisciplinary; marketing; subfields; multidisciplinary
|
|
DISCIPLINE:
|
Business/Management
|
|
HTTP:
|
|
|
LANGUAGE:
|
English
|
|
PUB ID:
|
103-484-566
(Last edited on
2011/01/01 09:38:55 US/Mountain)
|
|
SPONSOR(S):
|
|
|
ABSTRACT:
Critics within the field have consistently debated three fundamental issues about the field’s defining properties and goals; (1) should consumer behavior be an independent discipline, (2) what is (is not) consumer behavior; and (3) should our field be interdisciplinary. Taking the perspective of the sociology of science leads us to conclude that (1) consumer behavior is not an independent field; (2) consumer behavior is distinguished from other fields by its focus on a consumer role, emphasizing the acquisition, consumption and disposal of marketplace products, services, and experiences; and that (3) consumer behavior is not an interdisciplinary field.
|
|
|
|
STATISTICS
|
|
Click on # to view
|
|
Citations
|
|
0
|
|
References
|
|
0
|
|
Comments
|
|
0
|
|
Quality
|
|
0/0.00
|
|
Interest
|
|
0/0.00
|
|
View(er)s
|
|
1/278
|
|
|
|
|
|
|
| Prev |
Next |
|