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MARKETING DELLA PUBBLICITA' TELEVISIVA.

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CONTRIBUTORS:
  Author Gandolfo Dominici (University of Palermo)
PUBLISHER:
  ILAPALMA  (PALERMO-SAOPAOLO)
SERIES TITLE:
 
YEAR: 2002
PUB TYPE: Book (ISBN 88-770-4469-  [pbk])
VOLUME/EDITION:
PAGES (INTRO/BODY): 3,  125 p.
SUBJECT(S): MARKETING OF TV ADVERTICEMENT
DISCIPLINE: Business/Management
LC NUMBER: None
HTTP:
LANGUAGE: Italian
PUB ID: 103-447-066 (Last edited on 2012/06/20 16:05:03 GMT-6)
SPONSOR(S):
 
ABSTRACT:
A study on communication and marketing through the TV medium with special insights on the italian TV system
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