It’s Really Not About the Bike: Exploring Attraction and Attachment to the Events of the Lance Armstrong Foundation
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CONTRIBUTORS:
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JOURNAL:
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YEAR:
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2008
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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None
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DISCIPLINE:
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Recreation, Sports & Leisure Studies
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-445-443
(Last edited on
2008/10/21 04:26:44 GMT-6)
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SPONSOR(S):
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ABSTRACT:
Participatory sport events have emerged as viable fundraising mechanisms
for charitable organizations. This article examines the impact that motives for charitable giving and sport event participation have on charity sport events. The authors examine the factors that attract participants to a charity sport event, while the role of charity in fostering attachment to the event is explored. Focus groups
were conducted with charity sport event participants to discuss what motivated their participation. Results revealed that intellectual, social, and competency
motives along with the motives of reciprocity, self-esteem, need to help others, and desire to improve the charity contribute to attraction. In addition, the results
suggest that the charitable component influences social and competency motives and contributes to the development of attachment to the event. The authors recommend
event managers work to foster and leverage the sense of community created through these events
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