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Risk-Return Analysis of Casual Dining vs. Fast Food Restaurant Segments: Who Moved my Cheeseburger?

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CONTRIBUTORS:
  Author Madanoglu, Melih (Florida Atlantic University)
  Author Lee, Kyuho
  Author Kwansa, FrancisA.
JOURNAL:
  Journal of Hospitality & Tourism Research, 32(3), 327 - 341.
YEAR: 2008
PUB TYPE: Journal Article
SUBJECT(S): None
DISCIPLINE: Business/Management
HTTP:
LANGUAGE: None
PUB ID: 103-444-335 (Last edited on 2008/07/31 13:46:24 GMT-6)
SPONSOR(S):
 
ABSTRACT:
None
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