Corporate blog: The critical communication tool for remote teams
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ABSTRACT:
The performance of geographically distributed teams depends on informal interaction between team-members that is difficult to maintain when personal meetings are rare.
The author suggests using Internet blogging technology to enable an on-going informal discussion between the team members, to complement interaction through teleconferences. To address issues of Internet security, the author proposes a method of emulating an informal blog through corporate e-mail system. He also discusses the role of the team leader in moderating the discussion to facilitate the creative process, and the importance of trust between team players for successful interaction.
The author argues that the corporate blog is the critical business tool facilitating trust and enabling creativity, cooperation and empowerment in remote teams.
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