CACUCI, ACHIMAS CADARIU and POLINICENCU (2003) Marketing Strategies used by Antiulcer Drugs Manufactures, Estimation of Consumption in Romanian Market

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Marketing Strategies used by Antiulcer Drugs Manufactures, Estimation of Consumption in Romanian Market

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CONTRIBUTORS:

	Author:	CACUCI, Delia
	Author:	ACHIMAS CADARIU, Andrei
	Author:	POLINICENCU, Constantin

JOURNAL:

Applied Medical Informatics, 12(1-2), 34 - 39.

YEAR:

2003

PUB TYPE:

Journal Article

SUBJECT(S):

Antiulcer drugs; Brand-name; OTC; Generics

DISCIPLINE:

Pharmacy

HTTP:

http://ami.info.umfcluj.ro/abstracts/ami12_06.htm

LANGUAGE:

English

PUB ID:

103-442-958 (Last edited on 2008/05/31 00:48:18 GMT-6)

SPONSOR(S):

ABSTRACT:
This article emphasize a few aspects of marketing mix of antiulcer drugs, H2 receptor antagonists, to a critic point for manufacturing companies-the patent expiring date (which led to the OTC drugs and generics appearance) and the input on the market of a new rival generation of antiulcer drugs: the proton pump inhibitors (PPI). Marketing research use a methodology based on the statistical theory, their aim is reducing the uncertainty about results of future events. Prognosis shows a significant increase of the quantity of antiulcer drugs on the Romanian market, and implicit, the cost allocated for the treatment.

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