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CONTRIBUTORS:
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PROCEEDINGS TITLE:
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YEAR:
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1994
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PUB TYPE:
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Conference Paper in Proceedings
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PAGES:
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169 -
182
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SUBJECT(S):
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Keywords: Innovation, Envisage, Market Analysis, Present Situation Analysis, Competition, Strengths-Weaknesses-Opportunities-Threats : SWOT Analysis, Combining Strategies, Transforming or Neutralising Strategies, Competitive Situation Analysis, Company Evaluation, Discipline in Strategy, Innovation Musts.
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DISCIPLINE:
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Business/Management
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HTTP:
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http://www.lboro.ac.uk/idater/downloads95/papoutsakis95.pdf
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LANGUAGE:
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English
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PUB ID:
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103-434-224
(Last edited on
2007/05/07 14:38:37 GMT-6)
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SPONSOR(S):
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ABSTRACT:
One of the key priorities of creative and realistic management -a today΄s must for every enterprise- is the continuous search of the innovation. Envisaging the future and analysing the market, either in the traditional way or using modern methods like SWOT Analysis, can be of great assistance. They offer a combined knowledge, regarding the company and the business environment, it΄s departments, the products or services and the competition. They help managers recognise the strong and weak points of their organisation, and be better prepared to face the opportunities and threats just ahead of them. Discipline in strategy, diversified for the different types of businesses, is also important. A unique case study, with more negative than positive hints, is quoted.
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