Umphrey (2007) The Contributions of Gestalt Psychology to the Active Audience Theory of Communication

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The Contributions of Gestalt Psychology to the Active Audience Theory of Communication

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CONTRIBUTORS:

Author:

Umphrey, Don

JOURNAL:

Gestalt Theory - An International Multidisciplinary Journal, 29(1), 74 - 86.

YEAR:

2007

PUB TYPE:

Journal Article

SUBJECT(S):

media theory, communication theory, Gestalt psychology, Gestalt theory

DISCIPLINE:

Communication/Journalism

HTTP:

http://gestalttheory.net/gth/

LANGUAGE:

English

PUB ID:

103-433-374 (Last edited on 2007/03/18 11:14:46 GMT-6)

SPONSOR(S):

ABSTRACT:
Assumptions about media audiences changed in the years following World War II, evolving from a notion that audience members are passive receivers of communication to a view that individuals actively seek out the information they need. One of the major influences on this paradigm shift was the Gestalt school of psychology. This paper examines the applications of Gestalt theory to communication and cites the contributions of key individuals who pioneered the Gestalt movement both in Europe and the U.S.

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