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Introduction: The marketing of sport

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CONTRIBUTORS:
  Author Chadwick, Simon
  Author Beech, John (Coventry University)
BOOK TITLE:
  The Marketing of Sport (2007) Beech, John; Chadwick, Simon.  Harlow: Pearson Education.
YEAR: 2007
PUB TYPE: Book Chapter
PAGES: 3 - 22
SUBJECT(S): None
DISCIPLINE: Business/Management
HTTP:
LANGUAGE: English
PUB ID: 103-432-266 (Last edited on 2007/01/15 14:17:28 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
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