“She knows what she wants…” – towards a female consumption risk-reducing strategy framework
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CONTRIBUTORS:
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JOURNAL:
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Marketing Intelligence and Planning,
16(5),
327 -
336.
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YEAR:
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1998
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PUB TYPE:
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Journal Article
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SUBJECT(S):
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None
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DISCIPLINE:
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Business/Management
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HTTP:
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LANGUAGE:
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English
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PUB ID:
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103-432-198
(Last edited on
2007/01/12 09:05:59 US/Mountain)
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SPONSOR(S):
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STATISTICS
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