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The Visual Byte: Bill Clinton’s Townhall Debate Style

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CONTRIBUTORS:
  Author Goodman, Mark (Mississippi State University)
  Author Gring, Mark A (Texas Tech University)
  Author Anderson, Brian
JOURNAL:
  Scientific Journals International, 1(1), n/a - n/a.
YEAR: 2007
PUB TYPE: Journal Article
SUBJECT(S): Visual Byte; Visual argument; Political debate; communication; persuasion
DISCIPLINE: Communication/Journalism
HTTP: http://www.scientificjournals.org/journals2007/articles/1014.htm
LANGUAGE: English
PUB ID: 103-429-070 (Last edited on 2008/02/08 13:34:58 US/Mountain)
SPONSOR(S):
 
ABSTRACT:
Bill Clinton in the town hall debates of 1996 and 2000 included physical, non-verbal debate strategies. This paper analyzed these "visual bytes” to see how Clinton used them during the debates. While the impact of “visual bytes” on the audience cannot be measured, this paper discusses the rhetorical implications of their use.
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