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ABSTRACT:
Behavior analysis has much to offer the study of phenomena in the area of judgement and decision making. We review several research areas that should continue to profit from a behavior-analytic approach, including the relative merit of contingency-based and rule-governed instruction of solving algebra and analogy problems, and the role of conditioned reinforcement and the intertrial interval in a type of Prisoner’s Dilemma Game. We focus on two additional areas:
(1) the study of base-rate neglect, a notorious reasoning fallacy and (2) the study of the sunk-cost effect, which characterizes M-conceived investment decisions.
In each of these two cases we review studies with humans and pigeons as subjects.
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