Wendt and Tippins (2005) Risk Management and Sports Marketing

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Risk Management and Sports Marketing

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CONTRIBUTORS:

	Author:	Wendt, John T. (University of Saint Thomas)
	Author:	Tippins, Steven

JOURNAL:

Business Journal for Entrepreneurs, 2005(4), ?? - ??.

YEAR:

2005

PUB TYPE:

Journal Article

SUBJECT(S):

Risk Management, Sports, Law

DISCIPLINE:

Business/Management

HTTP:

http://www.franklinpublishing.net/pages/580053/index.htm

LANGUAGE:

English

PUB ID:

103-422-333 (Last edited on 2005/12/20 13:22:31 US/Mountain)

SPONSOR(S):

ABSTRACT:
The concepts within the field of risk management have been applied to corporations and not-for-profit organizations for years. The applications have spread over time to include applications for individual home owners and one time events such as the Olympics. This paper will develop the use of risk management techniques within the field of sports marketing.

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