The Effect of Store Name Investments on Perceived Store Quality
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CONTRIBUTORS:
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PROCEEDINGS TITLE:
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YEAR:
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2005
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PUB TYPE:
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Conference Paper in Proceedings
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PAGES:
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136 -
142
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SUBJECT(S):
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Store Names, Signalling, Branding, Store Image, Consumer Behaviour
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DISCIPLINE:
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Business/Management
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HTTP:
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http://anzmac2005.conf.uwa.edu.au/
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LANGUAGE:
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English
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PUB ID:
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103-422-115
(Last edited on
2005/12/10 18:43:01 US/Mountain)
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SPONSOR(S):
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STATISTICS
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