Personal Information Privacy and its relevance to Internet Commerce Transactions: Clicks and Mortar Retailers’ websites versus Exclusive Internet Retailers’ Websites
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CONTRIBUTORS:
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UNIVERSITY / COLLEGE:
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YEAR:
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2000
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PUB TYPE:
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Thesis/Dissertation
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PAGES:
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8,
79 p.
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SUBJECT(S):
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None
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DISCIPLINE:
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No discipline assigned
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HTTP:
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LANGUAGE:
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None
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PUB ID:
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103-422-065
(Last edited on
2005/12/09 07:53:41 US/Mountain)
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SPONSOR(S):
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ABSTRACT:
The aim of this thesis is to clarify attitudes towards personal information privacy on the Internet. Furthermore it aims to compare perceptions of personal information management practices and willingness to provide personal information to both Clicks and Mortar Internet retailers and
exclusive Internet retailers. These perceptions and beliefs were measured and collated through a quantitative survey process with results analysed against nine hypotheses. Findings revealed scepticism and concern about the information practices adopted by Internet retailers. It was uncovered that generally Clicks and Mortar retailers were trusted over exclusive Internet retailers with regard to personal information management.
Overall it was found that websites must appear to be transparent with regard to their data collection and management practices to gain the trust of consumers. This can be aided through the
implementation of visible privacy statements and accreditation by Internet privacy agencies. Brand equity, familiarity and tangibility gained in the physical world by retailers can conceivably be transferred into the electronic realm to maximise the confidence of consumers for the Internet presence, providing an advantage over exclusive Internet retailers.
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