This is fourteenth in the ETC system series and written exclusively for it by Jay M. Sedlik.
Dr. Sedlik presents a systematic approach for diagnostic pretesting which is unique. It represents a rational basis for decision-making as feedback control is applied during developmental stages.
"...presents a model that (will) improve the quality of film and TV instruction at lower costs. Pretesting, validation, and accountability are its concerns. To those not familiar with these terms and their application to film and TV,this will be an excellent introduction. Those familiar with pretesting will appreciate the fine review of the literature and pretest theory discussed...... educational as well as commercial application of pretesting are covered, but the main thrust is a model for pretesting applicable to film and TV........a definition and rationale for pretesting are first given along with terms frequently encountered in the literature. Evaluation of program audience, diagnostic evaluative research, and diagnostic pretesting are all considered the application of the model presented will enable producers to predict effectiveness of a program during production so that it can be revised for optimum effect..."
